Media AOY entry deadline extended

Missed the May 14 deadline? Don't worry, you have another 10 days to state your intent to enter the annual awards program.
Copied from strategy - AOY trophy

Missed the May 14 deadline? Don’t sweat it.

Agencies interested in competing for strategy’s Media Agency of the Year title can now submit their intent to enter by end-of-day on May 25.

Once those campaigns have been vetted and approved by the editorial team, the case study submission period will follow in June/July. The same rules apply – only the names and dates of the three campaigns (for three different brands) may be submitted for consideration.

The work must have appeared (or will appear) in the 12-month period from June 2017 to June 2018, and must be Canadian (if it’s a global campaign created here, it must have appeared in this market). No self-promotional work will be accepted.

The “double-dipping” policy also applies: agencies must submit unique campaigns for each competition. For example, an agency can’t enter the same work for a specific CPG brand in Media Agency of the Year and Digital Agency of the Year, even if the latter just includes digital-driven work that was a part of the overall campaign also entered into MAOY.

The entry fee is $750, payable when the cases are uploaded. (This is a cost per agency for each award category, not per case. So if an agency is entering both MAOY and DAOY, the total cost will be $1,500.)

The Gold, Silver and Bronze winners will be revealed at the Agency of the Year gala this fall, as well as in strategy‘s end-of-year print issue.

To state your intent to enter this year’s competition, please include  (1) the name of the client, (2) the name of the campaign, and (3) the dates when the work was in market for each of the three cases you plan to submit in June/July. You can send this information by email to Jennifer Horn (

To read about last year’s winners and for more extensive entry details, click here

Nominations are also currently open for Media Leader of the Year. Click here for more information.