Touche wins big (again) at the Festival of Global Media

For the second year in a row, the Canadian agency took home the coveted Agency of the Year award.

Last year, Touché made history at the Festival of Global Media when it became the first Canadian shop to take home the Agency of the Year title. This year, it repeated itself, taking home the prize for the second consecutive year.

In addition to the big win, the agency took home six Gold awards, two Silvers and the Grand Prix Campaign of the Year for its work with Via Rail (specifically, its “Data Vs. Car” campaign).

That campaign took home three of the shop’s six Golds for Best Use of Real-Time Marketing, Best Use of Data and Insights and Best Use of Geo-Location. The piece, developed with Cossette on creative, targeted commuters who were caught in traffic with real-time display, mobile and banner advertising, highlighting the train as a better option. Last year, Touché was also recognized at the ceremony for its work with Via, winning a Silver for its “A Winter Way to Travel” campaign.

Other Touché winning campaigns include:

  • “The App That Made Milk Cartons Sing” for Quebec Milk Producers – two Gold, one Silver
  • “Euphoria Marketing” for Sport Chek – one Gold
  • “A Sedan Re-Imagined” for Audi – one Silver