Sportsnet hits the ice for new Twitter series

President Scott Moore said the show aims to capture broad appeal among hockey fans.

Twitter has added another new series to its programming roster for the coming year.

Sportsnet Ice Surfing, a weekly show set to air on Twitter during the upcoming NHL season, will provide highlights, analysis and reactions to the evening’s biggest plays between the different games that air on linear television. The show’s content will be posted by Sportsnet on-air personalities, who will invite guests in for live interviews and real-time fan interaction.

A pilot episode of Sportsnet Ice Surfing streamed on Twitter in March 2018 and saw 600,000 unique viewers during that broadcast.

Sportsnet president Scott Moore said the show is an opportunity to reach hockey fans in an interactive environment. He added that the aim is to keep the appeal broad, while capturing a slightly younger audience than that which typically tunes into linear sports.

“Think of it as NFL Redzone meets Hockey Central,” he told MiC. “We’ll be able to interact a lot with the audience and give them what they want to see, which is really the unique part about the platform.”

Sportsnet is currently shopping the series to brands for sponsorship. Moore said the off-the-cuff feel of the show will lend it to numerous types of integrations: “There’s no format, so we can do product integration where it makes sense. For example, we can put a Tim Hortons mug on the site, or we could do it live from a Boston Pizza one week.”

Moore said the series will “most consistently” air on Tuesdays since that is usually the night that sees the most games, however on special evenings (such as the Wednesday before Thanksgiving, which will see almost every team in the league play), the team will move the show around.

Hosts, talent and a premiere date are still to be announced.