Pattison expands Digital Office Network

The expansion grows the digital OOH company to more than 2,000 displays nationwide.
Pattison Digital Office Network

Pattison OneStop is growing its network across Canada, announcing a significant expansion of its Digital Office Network.

The DOOH vendor will now have more than 2,200 office elevator displays – amounting to more than 3.2 million viewable impressions per day, according to the company – across eight major markets in the country, including Toronto, Vancouver, Ottawa, Montreal, Calgary, Edmonton, and Halifax. 

Cam Milne, VP and GM of Pattison Onestop, told MiC that many of the screens are in “iconic financial properties,” such as The Guinness Tower in Vancouver, Bow Valley Square in Calgary, Royal Bank Plaza in Toronto and the IBM-Marathon tower in Montreal. “We’ve been operating in the space for eight years and to acquire these strategic properties is very big for us,” he said.

It’s a move the company claims makes it the largest digital office network in Canada.

The expansion, which includes 421 new elevator cabs in 43 properties, is accompanied by the company’s content management system, which will now allow users to “customize, add, edit and publish content across the digital network in real time.”

“Being able to have a network with over 2,200 screens means we’re now reaching a very substantial financial profile across Canada,” Milne said.

According to Pattison metrics, its Office Network audience profile skews female at 53% (versus 47% male), with 43% being office managers, owners, professionals and executives earning an average household income of $104,000.

It’s the latest in a busy year for Pattison’s OOH business, with an expanded partnership between OneStop and Global News at the beginning of the year being followed by a Pattison Outdoor Advertising deal with Cape Breton transit.

Pattison’s major competitor in the office advertising market is Captivate, which has 1,500 digital video office screens across six markets including Toronto, Vancouver, Calgary, Montreal, Edmonton and Ottawa.