RBC, CTV take #1: Media Monitors

Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.

It was another week at the top for the financial services category in radio buying, with RBC taking first place in Toronto.

According to the Media Monitors report for Oct. 22 to 28, RBC Royal Bank was the top buyer in Toronto with a play count of 1,055 – a drop from last week’s play count of 1,537.

RBC was followed by Honda Dealer Association, which rose from #7 with a play count of 899. Sunwing (#3) also found itself in the top 5 after being in the #6 spot last week. Hudson’s Bay came in at #4 and President’s Choice Financial, which dropped from #2 last week, rounded out the top five.

New to the top ten was TD Insurance at #6.

CTV was the top buyer in the Montreal market with a play count of 399. The media brand was followed by Bell High Speed Internet, which flew into the #2 spot from #15 last week with a play count of 341.

GM Certified Service also found itself closer to the top, stepping up one spot from #4 last week. RBC Royal Bank dropped to #4 (from #1), followed by Hudson’s Bay, which also saw a modest drop, down #5.

Volkswagen was the lone new buyer in Montreal’s top-10, coming in at #8.

In terms of categories, banks, credit unions, mortgage and financial services stayed at #1 in Toronto, purchasing 3,558 spots (down from 4,892 last week). Cars and trucks, dealer association also stuck to the #2 spot in the city with 2,828 spots – down from 3,073 last week.

Cars and trucks, dealer association was #1 in Montreal with 784 spots this week, down from 805. Following in second place was cars and trucks, local dealers.

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