PC Financial ups its buy in Toronto: Media Monitors

In Montreal, Bell High Speed Internet took the top spot.

President’s Choice Financial purchased 819 spots in Toronto for the week of Oct. 29 to Nov. 4, making it the top radio buyer in the city according to Media Monitors.

PC Financial sat at #5 the previous week. It knocked last week’s top buyer, RBC, out of the top spot (RBC did not appear in the most recent top-100). Following PC was Shoppers Drug Mart, which also rose up the charts (up from #19 last week) with a buy of 716 spots. The top five was rounded out by Canadian Tire (up from #9), OLG (up from #24) and MADD Canada (up from #13).

For categories, the banks, credit unions, mortgage brokers and financial services collective stayed on top, although it decreased its buy significantly from last week (2,578, down from 3,559) and was just ahead of the second-highest buying category, public service (2,515).

In Montreal, two Bell brands swapped for the top spot. Last week’s second-place finisher, Bell High Speed Internet, purchased 354 spots, making it the most prolific buyer in the market. CTV was just behind with 336 spots. The Government of Quebec, which did not make a buy the previous week, purchased 251 spots and came in third.

The top-five was rounded out by 1-800-Got-Junk (up from #19) and Sunwing (which jumped from #26).

The television and cable TV category purchased the most total spots in Montreal, at 619 total spots.

MM Nov 6 Montreal Categories MM Nov. 6 Montreal Brands MM Nov. 6 Toronto Brands MM Nov 6 Toronto Categories