Facebook is getting into the dating game, launching its first relationship-finding feature across Canada.

Rolling out on the platform’s app, Facebook Dating matches users based on preferences, interests and Facebook activity.

Users can create a dating profile separate from their main Facebook presence, meaning that activity on Dating won’t appear on their News Feed or personal profile. They can also opt to hide or include friends of friends as suggested matches, as well as report or block members.

It’s no surprise that online dating has exploded over the past several years, beginning with websites such as EHarmony, OkCupid and Plenty of Fish and expanding to apps such as Tinder, Bumble, Grindr and Coffee Meets Bagel. Facebook initially began testing the Dating feature in Colombia.

Similar to other dating apps, Facebook Dating does not put forward current friends or blocked members as potential matches, however you can choose to see and be seen by others by opting in to its Events and Groups page.

A Facebook spokesperson tells MiC that the company does not currently have plans to show ads on the dating app, or use information on how people use the app to target ads on the platform.