Snap is rolling out a new program with the goal of bridging the gap between Canadian advertisers and AR Lens creators.

Utilizing more than 30 creators, the Lens Creative Partners program aims to help brands create and run sponsored AR, with the goal being to add more than one hundred to its roster in the coming months.

Yuri Hollier, director of content for McDonald’s Group at Cossette (one of the partnered agencies), says the shop will take part in the AR platform to “expand our social content creation.”

According to Snap, creators are certified based on their experience developing AR and the completion of a course that covers development, creative best practices, ad policies and buy models for sponsored AR Lenses on Snapchat.

The move highlight’s Snap’s growing investment in its Lens offering, which has found steady adoption since first being introduced in 2015. Brands across a slew of categories from Dove and Pepsi to Ford and Volkswagen are among those that have launched immersive AR Lens campaigns in Canada.