Purchasing B2B pub rebrands

The sixty-year-old supply management publication has rebranded as Supply Professional magazine.
Supply Professional - Launch

National supply management publication, PurchasingB2B, has rebranded as Supply Professional magazine.

The move, which includes a new name, logo, brand identity and website, is an attempt to stay relevant as well as a reflection of the “changing needs of its readers and developments in the industry,” according to a release by parent company iQ Business Media.

While the magazine is set to launch in December, the publication’s website went live Nov. 22 and features national product news regarding tech, finance, sustainability and transport. Supply Professional also publishes a weekly newsletter.

This is not the first time the publication has rebranded, originally rolling out as Modern Purchasing over sixty years ago. Published six times per year, the free, ad-supported magazine boasts a reach of 18,000 readers nationally per issue.

Other brands owned by iQ Business Media include Canadian Architect, Canadian Interiors, Building and Design Source Guide.