Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors

We look at the top buys for the last two weeks of the month.

The weeks of Dec. 17 to 23 and Dec. 24 to 30 saw Hudson’s Bay and Koodo as the top radio ad buyers in Toronto.

Hudson’s Bay was the top radio ad buyer in Toronto according to Media Monitors data from the week of Dec. 17 to 23, purchasing 945 spots and rising from number six last week.

Hudson’s Bay was followed by Virgin Mobile, which rose from #15 and had a playcount of 929. The third top radio ad buyer was OLG with a play count of 850, followed by Rogers and Acura Dealer Association, which had play counts of 807 and 803 respectively.

For categories, wireless carriers came in at #1 in Toronto with 2,474 total spots. It was followed by cars and trucks, dealer association with 2,289 total spots.

Volvo Dealer Association was the top radio ad buyer in Montreal with a play count of 326. It was followed by CTV with 287 spots, RedTag.ca with 282 spots and Bell Canada with 256 spots. Toronto’s #1, Hudson’s Bay, rounded out the top five.

For categories, cars and trucks, dealer association was #1 with 1,053 spots purchased. It was followed by restaurants and night clubs with 599 spots.

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For the week of Dec. 24 to 30, Koodo was the top radio ad  buyer in Toronto, purchasing 855 spots and rising from number 15.

Koodo was followed by Rogers Internet, which rose from #38 and had a play count of 756. The third top radio ad buyer was Rogers, followed by Air Transat and Sail.

For categories, cars and trucks, local dealers took #1 with 2,542 spots purchased, followed by wireless carriers with 2,183 spots.

Sleep Country Canada was the top radio ad buyer in Montreal with a play count of 331, followed by RedTag.ca, The Source, CTV and Bell Store.

For categories, restaurants and night clubs were #1 with 640 spots purchased, followed by bedding retailers and manufacturers.
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