TheScore’s revenue, users dip slightly

Users, however, are logging on more than they have in the past.
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Mobile sports app TheScore took in less revenue for Q2 this year than it did last year, according to the company’s latest earnings report.

The company brought in $6.8 million for the quarter, compared to $7.1 million from Q2 2018. It also recorded a bigger EBITDA loss at $2.2 million, versus the $0.5 million loss in the same period of last year. This, according to TheScore, was due to investment in its new sports betting product, which is on track to launch in mid-2019.

For revenue, which comes almost entirely from ads and sponsorship, founder and CEO John Levy admitted Q2 was slow both in terms of direct sales as well as its programmatic business, which he identified as an “industry-wide” issue. He also promised investors in a call to shareholders that sales in Q3 have thus far been strong.

He also pointed to TheScore’s increased engagement on the app. Averaged monthly user sessions reached 395 million across Android and iOS, or 97 sessions per user per month on a base of four million average monthly app users. Average monthly users were down only slightly year-over-year (from 4.1 million), but sessions per user rose from 80 per month.

For social content, TheScore saw engagement with a monthly average of 95 million unique users during the quarter, which was an all-time quarterly high, according to the company. It also set a single-month record for 118 million unique users engaged with in January.