RBC pushes to the top: Media Monitors

Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.

There was a new bank in the number-one spot for buying on the Media Monitors Charts.

For the week of April 29 to May 5, RBC (the second-most prolific buyer the previous week), pushed to the top spot, purchasing 1,112 radio ad units. Shortly behind, and up from #5, was Bell internet and TV, with 1,044 spots purchased.

Rounding out the top-five were OLG (up from #10), last week’s top finisher BMO and 1-800-GOT-JUNK (up from #15). Three new buyers also entered the top-10: Sobey’s, Ford F-150 and Loblaws.

The big buys by RBC and BMO helped to keep the financial category at the top for buyers, but the overall volume of the category went down to 4,086 ads (300 fewer than the previous week). While the next-largest category, live theatre, still had just over half the buys of the financial category, it gained momentum, with 500 more spots than had been purchased the previous week.

There were fewer shake-ups in Montreal; CTV stayed on top with 349 spots. But RBC wasn’t far behind, with 337 spots. Coming in next was BMO, followed by 1-800-GOT-JUNK (up from #20) and Corbeil Appliances (up from #10).

But big buys by BMO and RBC weren’t enough to put the financial category above the prolific restaurants, bars and night clubs category; those advertisers stayed on top with 884 spots among the various brands.

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