In the Toronto radio market, Bank of Montreal was back on the top of the Media Monitors Charts for the week of May 6 to 12.
With the purchase of 1,417 radio ad units, the financial institution moved up from #4. The OLG Ontario Lottery and Gaming Corporation was up one spot to #2 with 1,124 plays. And the Nissan Dealer Association made quite the splash with 1,001 plays to take the #3 spot, up from #58 the previous week.
Bell Internet and TV and CIBC helped round out the top-five with 956 and 843 spots respectively. Financial services remained the top category with 5,254, a big climb from 4,086 last week. The auto dealer association category took the #2 spot with 2,505 buys and the domestic factory auto category took #3 with 2,034.
It was CTV who remained in the top spot in the Montreal market for the third consecutive week with 431 buys, followed by BMO in the #2 spot with 419 buys and Chevrolet (who did not appear on last week’s chart) with 235 buys in #3.
Hyundai and Shoppers Drug Mart rounded out the top-five with 223 and 200 buys.
Cars and trucks, Asian factory were the top buying category with 1,025 spots, up from 236 last week. The domestic factory auto category took #2 with 832 spots and the financial category took #3 with 768 spots.