BMO decreases its buy count, remains top buyer: Media Monitors

Financial institutions and the auto industry remain relatively unmoved, despite fewer ad buys in both Toronto and Montreal markets.

Bank of Montreal kept its reign as the top buyer in the Toronto radio market, despite purchasing fewer ad units for the week of May 13 to 19.

To maintain the #1 spot, BMO made 1,261 ad buys, down slightly from 1,417 last week. Bell Internet and TV crept up to #2 from #4 with 1,015 buys, followed by the Ontario Lottery and Gaming Corporation which fell to #3 from #2 with the purchase of 1,004 ad buys.

CIBC and Home Depot rounded out the top-five with 819 and 719 buys respectively, each moving one spot up the chart. And, despite fewer buys overall, financial services remained the top category with 4,880 spots overall. The auto dealer association category remained in the #2 spot with 2,469 buys and the domestic factory auto category remained in #3 with 1,905 buys.

In Montreal, BMO climbed back up to the #1 spot from #2 last week with 365 plays, while CTV fell one spot to #2 with 342 plays. The Mazda Dealer Association, not on last week’s chart, debuted at #3 with 244 plays.

Chevrolet and Club Piscine Super Fitness rounded out the top-five with 207 and 201 buys respectively. Notably, Pandora climbed from to #7 from #86 with 174 buys in the Montreal market.

The Asian factory auto category remained at the top with 1,008 spots, down slightly from 1,022 last week. In #2, the domestic factory auto also made fewer buys, just 710 compared to 832 last week and financial institutions remained in #3 with 641 buys, down from 770 last week.