MediaCom welcomes strategic lead for top sport clients

Kyle Morrison has been appointed associate director, sport and entertainment at MediaCom Sport and Entertainment. As the strategic lead for Tier 1 brands, Morrison will report to VP Jim Kozak. He comes to the agency’s specialty division from Behaviour, where he served as a strategic account director with experience building brand strategies for Uber, Tim Hortons, Molson Coors and Capital One.

iGotcha Media firms up executive roster

Two newly created executive roles reflect iGotcha Media’s continued expansion in Toronto as the digital OOH specialist welcomes Marcos Terenzio in a VP of creative and strategy role, along with Kim Zakaib as VP of operations. Terenzio, whose past credits include launching a digital agency for St. Joseph Communications and working with Fortune 500 clients like Nike, Apple, Coca-Cola, TD, BMW and others, most recently spent five years as director of digital creative experience with Shikatani Lacroix Brandesign. Zakaib, who will direct iGotcha’s corporate operations, most recently served as VP of Aedifica, a Montreal-based full service architecture and design firm. He has 21 years’ experience working with retailers like Zara, Club Monaco, Birks, Desjardins, Bose, Swarovski and Aldo Group.

M32 Connect rolls along with rebrand, new hires

Just a month into its rebrand, M32 Connect continues to freshen things up with two new hires. Previously a senior digital marketing campaign manager with Mediative, Alexandre Walker joins the independent ad network serving as specialist of monetization and advertising operations. And, Frank Siracusa will take the role of director of sales in Quebec, with experience on the national scale with Oboxmedia and Newad.

Noise develops programmatic, creative and data teams

At Noise Digital, the team continues to expand in its Vancouver office in programmatic media, dynamic creative, data and ad tech. Margaux Chikirou and Megan Clapham have been hired on in media planner roles, while Jamie Saad joins as campaign manager. On the creative side, Cang Nguyen has also joined the agency as a creative lead.