Linear TV still popular for younger viewers

Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.

As the next generation becomes more in tune with technology than its predecessors, OTT service providers have grown in popularity but a new report from Media Technology Monitor Junior finds kids are still tuning in to good old traditional TV.

Some 72% of Anglophone kids between the ages of two and 17 years watch OTT streamers, found in two-thirds of Canadian households. Still, a paid TV subscription is common among 76% of Canadian viewers, compared to just 65% who subscribe to an OTT service of some sort. Kids aged two to six years old were found to use OTT services and linear TV at roughly the same rate while teens are more likely to favour an OTT provider.

Netflix reigns with the younger demographic (two to 11 years old) as 70% reported using the OTT service, compared to just 15% who watch Amazon Prime Video. With a large library of content for kids, the success of Netflix could be attributed to its programming; other OTT services are starting to follow suit licensing and creating more kid-friendly shows. Weekends are primetime for this crowd and for teens, who spend upwards of three hours watching OTT services.

OTT services are popular across the country, but the highest number of viewers, 82% reside in the Atlantic provinces and the lowest, 71% in British Columbia. Amazon Prime Video tends to be more popular in more affluent households, particularly in Quebec where 32% of viewers aged 2-17 use the OTT service. And, Crave is the favoured OTT provider in Atlantic Canada where 17% of viewers aged 2-17 tune in to the service from Bell Media who has a large presence in the region.

MTM Junior is a product of CBC/Radio-Canada Research. A total of 1,660 households with parents and children were surveyed for this report including Angolophones and Francophones.