MediaTonik wins L’actualite and more

Media, technology, sports and food brands help to expand the offerings of the Quebec rep house.

MediaTonik, the Montreal-based multi-platform ad network, has added eight new French Canadian brands to its portfolio.

Business and current affairs publication L’actualité and arts and lifestyle publisher have both signed exclusive multi-platform deals with the rep house.  As well, technology site and restaurant reference site have been added to the portfolio. And, a deal with Obox Media will add sports sites,, and to the roster.

Nicolas Faucher, associate and co-founder of MediaTonik (pictured above left with fellow co-founder Guillaume Bédard) tells MiC the goal has always been two-fold: to be the representation firm for all French premium brands while supporting publishers in reaching monetization goals.

The addition of L’actualité, an established media brand of more than 40 years that Faucher says resonates with the business community, is a multi-platform deal for the print magazine and digital website. “A multi-platform offer still has its place in the marketplace,” he says. “We strongly believe in print especially when you look at verticals and niche audiences.”

Since its 2018 launch, Media Tonik has steadily grown, opening a Toronto office in October of that year. In February 2019, it added Ricardo and Les affaires to its portfolio followed by three new digital and multi-platform publishers in March. Faucher estimates the roster currently boasts 25 brands in addition to the roughly 140 weekly newspapers it also represents for a total of five million monthly uniques.

Bringing four sports publishers into the fold, “gives MediaTonik a strong footprint in terms of sports and hockey in Quebec,” Faucher says, adding that the diversification is “making it easier to plan and buy for French audience objectives.”