So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency's first original digital series for Slice.

Corus’ social and digital agency So.da is giving Slice start-up lessons with the debut of its latest original mid-form social series – Go Here, Meet Her.

Premiering this week, the 12-part series focuses on sharing the personal journeys of female entrepreneurs, exploring how their businesses are pushing boundaries in their particular industry. Founders featured include Vava Valentina and Angela Phung from eclectic boutique The Store on Queen (TSOQ); Solange Ashoori from Ziba Style Bar, Toronto’s first inclusive beauty saloon; and Andrea Lothrop from motorcycle shop Moto Revere, to name a few.

“This mid-form series delivers Slice’s female millennial audience the real talk on business and career empowerment that they crave, on any platform that they choose,” Dervla Kelly, SVP of marketing at the social digital agency said in a statement.

Executive produced by so.da manager, social and lifestyle Alexa Keeler and social strategist Madison Gaudry-Routledge, new episodes of the series will be shared weekly on Slice’s Twitter, Facebook and on Wednesdays. Episodes will also drop on Slice’s YouTube and IGTV on Thursdays and Fridays, respectively.

A spokesperson for Corus told MiC sister publication Playback Daily that Go Here, Meet Her was built to run exclusively on Slice and across all its platforms. “Entrepreneurship and ambition are topics that do incredibly well with our Slice audience along with fashion, beauty, wellness, travel, money and self. It’s the first original digital series for Slice and we have many more slated to roll out in the months ahead – all which we can integrate brands into as well,” they said. Additionally, Go Here, Meet Her is the first So.da series to also debut on IGTV.

Earlier this year, Twitter Canada and So.da formally launched Twitter Originals, fueled by So.da, a banner specifically dedicated to short-form branded content.

So far, So.da has launched series such as #DestinationDishes (sponsored by CIBC), which features chefs make destination-themed meals; #OneDirtyDish (sponsored by Knorr), a series focused on creating easy weeknight meals in one pot; #SweetSomethings (sponsored by Philadelphia Cream Cheese), which sees chef Anna Olson make treats from her kitchen; and #BestNightIn, sponsored by Stella Artois. These shows, which all ran on Food Network Canada according to a spokesperson, had an average of over 50 million impressions and over 18 million video views.

Go There, Meet Her does not currently have a sponsor attached.

L to R: Angela Phung and Vava Valentina from The Store on Queen. Image courtesy of Slice.

This story originally appears in Playback Daily.