Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.


The Canadian International Auto Show spent big this week, with more than 1,759 ad buys in the Toronto market, according to the Media Monitors charts for the week ending Feb. 16.

The auto show rose to the top from its place at #13 the week previous, followed by the Ontario Lottery and Gaming Corporation, also up from #12 with 830 ad buys. Sunwing, last week’s top spender fell to #3 while the Toyota Dealer Association and The GTA Home and Reno Show rounded out the top-five.

Amusements and events was the top-buying category in Toronto with triple the number of spots compared to last week, up to 3,144. QSRs doubled in spend to take #2 with 2,447 spots while automotive nearly tripled in spend, up to 2,166 spots this week. With a decrease of nearly 1,000 buys, banks, credit unions and financial services fell to #4 and travel services landed in fifth.

With 462 buys, Bell Internet-TV swapped spots at the top of the Montreal charts with CTV, purchasing 273 buys while Éduc’alcool, Sunwing and Dormez-vous rounded out the top-five with just over 200 buys each.

Travel services was the top-buying category with 695 spots followed by auto with 542 and telecom bundled services with 462. Rounding out the top-five were television and cable TV and restaurants and nightclubs.