PressReader grows its offering for digital readers

A licensing deal with Dow Jones brings the daily digital edition of The Wall Street Journal to subscribers outside the U.S.

Digital newspaper service PressReader is expanding its offering to Canadian users through a new licensing deal with Dow Jones to carry the digital version of The Wall Street Journal.

The deal makes the WSJ daily edition available to PressReader subscribers outside the U.S., joining Canadian publications like The Globe and Mail, Toronto Star and Postmedia’s roster of newspapers on the platform.

The goal of the new partnership is to increase global reach for WSJ through PressReader’s brand partners that include Air Canada and Marriott International, among others.

“PressReader has over the past 20 years, built a solid network of content, customers and commercial partners which continues to deliver outstanding value to our publishing partners,” CEO Alex Kroogman said in a statement.

The company said the popularity of platforms like Netflix and Spotify have shown that consumers continue to value “quality aggregated content” and it plans to attract more premium content to the platform.

PressReader gives users access to digital versions of over 7,000 newspapers and magazines for a monthly subscription fee, though brand partners in the hospitality and travel industry sponsor free access for guests and customers. According to the company, PressReader’s app users spend an average of 12 minutes per reading session, with 15% of app users spend an average of 60 minutes per reading session. Approximately 40% of readers are between 18 and 34 years old.