Toyota tops the charts: Media Monitors

Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.

The Toronto International Auto Show has come and gone – and while most of the auto brands that had previously flocked to radio have reduced their buys, the top radio advertiser in Toronto was still a car brand.

The Toyota Dealer Association rose to the top of the radio buying charts for the week ended March 1, according to the latest Media Monitors report. With 645 ads purchased, it was just ahead of BMO Wealth Management in terms of buying.

OLG decreased its buy slightly from last week to 624 spots, but was still the third-most active buyer in the market. Rounding out the city’s top-five were 1-800-GOT-JUNK and Tim Hortons.

Car and truck dealer associations were still the most dominant as a buying category, although there were considerably fewer spots purchased. Across the category, there were 2,300 ads (down from 3,190).

In Montreal, CTV stayed on top of the buying charts with 484 ads purchased. Bell Internet and TV also stayed put in second place with a very close 449 ads. Rounding out the top-five were IGA, Association Des Chirurgiens Dentistes Du Québec and Tim Hortons.

Television and cable TV remained the top buying category in Montreal with 638 total spots, only slightly fewer than last week’s 688.

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