Holiday music works in some markets, but talk tops Toronto: PPM

Bray & Partners' David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.
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Although the snow is beginning to clear and the days are getting longer, the new PPM release from Numeris takes us back to chillier times, covering the period over the holidays. The results from the thirteen-week period covering Nov. 25, 2019 to Feb. 23, 2020 show that while some stations benefited from Christmas music-forward strategies, talk radio like CBC Radio One still took major markets like Toronto and Calgary. Here’s a detailed look at who swept what market – and what demo.

Toronto

Bragging rights at the top of the ratings heap go to CBC Radio One, delivering a 15.5% share for A12+ (down just slightly from 15.7%). CHFI-FM, however, regained the top spot with women 25 to 54, delivering a 15.1% share (with a big lift up from 11.2 %). Undoubtedly, CHFI benefitted from its annual policy of airing all Christmas music in the weeks leading up to Christmas. Radio One nevertheless held onto the top spot for men 25 to 54, posting a 12.2% share (up from 11.7% in the last 13-week book). CBC Radio One also leads the way for 18 to 34 with a 14.4%, but for women of the same age, CHFI leads, posting a 21.2%.

Vancouver

While Radio One formerly reigned in this market, CKNW took the top for A12+ with a 14.4% share of hours tuned (up from 13.3%). Still reigning on top with women 25 to 54 was QM-FM, posting a 18.8% share (up from 15.7% last time out), benefitting as well from its all-Christmas strategy. FOX grabs the lead for male listeners 25 to 54, delivering a 13.0% share (down from 14.8%). CKNW came out in front for men 18 to 34 with a 16.8 % share of hours tuned. And, for women 18 to 34, it is a dead heat with both KISS and QM posting an 11.2 %.

Edmonton

This market also had a new champion, with 96.3 The Breeze breezing into the top spot. That made a significant jump in its share, to 10.2% (up from 6.9%). Now! Radio dominated with women 25 to 54, delivering a 15.7% share (down from 16.0 %). The Bear topped the list for men 25 to 54 with a 13.2% share (up from 13.1%). For men 18 to 34, The Bear also took the top posting a 17.7%. Now led with women 18 to 34, delivering a 16.3% share.

Calgary

CBC Radio One continued to lead the way for A12+, but its share of hours tuned went down to 8.8% (from 9.3%). Soft Rock 97, the previous champ with women 25 to 54, was overthrown by 101.5 Today Radiom delivering a 9.5% share with the demo (up from 8.2%).  For men 25 to 54, XL 103 continued to build on its growth with a 12.0% (up from 8.3%). X92.9 took the top spot for men 18 to 34, delivering a 13.5%. And, 101.5 Today Radio also took the women 18 to 34 demo, overthrowing past champion Wild 95.3 with an 18.3% share.

Montreal

Francophone: CHMP 98.5FM is remained number-one for A12+ with a 19.6% share (up from 18.8%). With women 25 to 54, 105. Rhythme came out on top with a 21.2% share, growing from 20.9% and knocking the previous top finisher CITE-FM out of the top spot. Men 25 to 54 stuck with CHMP at 15.1% (up from 14.6%).

Anglophone: For A12+, CJAD 800 once again took the top spot, although its lead fell considerably to 20.1% (from 25.1%). For women 25 to 54, The Beat 92.5 stayed on top, with a 32.3% share (down only slightly from 34.7%) and taking more than twice the share of its next-closest competitor in the demo, CJAD. However, the station had previously also taken the men 25 to 54 demographic; that has since been knocked out of the top spot by CHOM at 24.4% (up from 21.2%).

See summary charts below, courtesy of David Bray/Bray & Partners

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio Two

2.2

1.8

2.3

1.8

2.0

1.7

2.1

CBC Radio One

15.5

15.7

10.3

9.9

12.2

11.7

11.3

AM 640 Toronto

1.2

1.6

.6

.6

.8

1.7

.7

Classical 96.3 FM

5.8

4.7

1.0

12.1

2.2

3.1

1.6

102.1 The Edge

2.0

2.3

2.2

3.3

3.6

3.6

2.9

News Talk 1010

5.4

6.5

2.8

2.2

2.8

3.3

2.8

680 News

5.9

5.6

4.7

4.1

6.9

5.6

5.8

93.5 The Move

1.1

1.3

1.9

1.9

1.3

1.7

1.6

AM 740/96.7 FM

2.0

2.1

.2

.3

.6

.7

.4

Boom 97.3

8.0

7.9

6.9

5.7

9.9

10.2

8.5

98.1 CHFI-FM

13.1

9.6

15.1

11.2

11.3

8.2

13.2

TSN

.7

.7

.6

.5

1.8

1.8

1.2

104.5 CHUM-FM

5.8

7.5

11.1

15.4

5.2

6.4

8.0

Z103.5

1.9

1.9

3.5

4.6

3.2

1.9

3.3

Q107

7.0

6.0

4.6

5.4

8.6

7.5

6.7

Sportsnet 590

The FAN

1.2

1.5

.7

1.0

2.5

2.8

1.6

Jazz FM 91

1.7

2.0

2.3

2.4

.4

.9

1.3

Jewel 88.5

1.7

2.5

.5

1.6

1.8

2.7

1.2

Virgin Radio 99.9

5.0

5.8

8.2

8.9

7.3

6.9

7.8

KISS 92.5

3.6

3.3

7.9

7.3

3.3

3.6

5.6

G98.7

1.1

1.5

1.6

1.3

.5

.3

1.0

Indie 88.1

2.2

1.9

3.0

2.1

4.2

4.4

3.6

95.3 Energy Radio

.7

.7

.9

.9

1.5

1.5

1.2

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

12.9

16.0

3.3

4.4

5.9

5.7

4.7

CBC Radio Two

3.2

3.2

.9

1.0

1.5

.8

1.2

94.5 Virgin Radio

5.2

5.7

9.0

6.9

7.2

8.5

8.0

Rock 101

7.6

8.1

8.4

7.5

8.2

8.6

8.2

99.3 The Fox

4.9

5.9

4.7

7.1

13.0

14.8

9.2

BNN

Bloomberg Radio

.3

.4

0

0

.1

.1

.1

KISS Radio 104.9

3.5

3.4

6.9

6.1

4.6

3.7

5.6

104.3 The Breeze

3.6

3.3

3.4

2.8

2.4

3.0

2.9

AM 730 Traffic

1.0

.9

.7

.7

1.3

1.4

1.0

103.5 QM FM

12.3

9.3

18.8

15.7

9.2

7.3

13.5

CISL Sportsnet 650

1.5

1.8

2.5

3.3

1.6

2.0

2.0

93.7 JR FM

6.5

4.6

9.2

7.7

3.5

3.6

6.1

96.9 Jack FM

4.6

4.9

6.8

7.4

7.4

8.4

7.1

CKNW

14.4

13.3

4.3

4.6

10.1

9.3

7.5

102.7 The Peak

3.1

2.4

4.0

4.0

5.0

4.4

4.5

TSN 1040

2.6

2.7

.4

.8

4.6

4.1

2.7

News 1130

3.9

4.1

2.7

3.1

4.4

3.8

3.6

Z 95.3

4.0

4.5

7.8

8.7

4.3

4.6

5.9

Praise 106.5

3.3

3.2

4.6

5.6

3.8

3.7

4.2

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

8.6

7.9

4.1

4.1

2.7

3.5

3.3

CBC Radio Two

1.5

1.5

.7

.7

1.4

1.5

1.1

CFBR-FM The Bear

8.5

8.6

5.0

6.6

13.2

13.1

9.9

CFCW

4.3

3.9

.1

.5

1.0

.8

.6

104.9 Virgin Radio

2.9

3.4

3.9

4.5

4.0

4.5

3.9

TSN 1260

2.6

2.4

.2

.2

6.3

5.3

3.9

KISS 91.7

5.4

5.8

9.2

8.9

4.9

4.6

6.7

Sonic 102.9

6.1

6.8

12.4

12.8

10.1

11.4

11.0

630 CHED

6.9

7.4

2.2

2.1

4.7

4.6

3.7

Global News880

1.2

1.2

.7

.5

1.2

1.0

1.0

K97

5.1

5.1

4.1

4.1

9.6

7.2

7.4

CISN Country

4.8

5.3

7.7

6.5

2.8

3.7

4.8

UP 99.3

5.9

6.4

6.0

8.8

2.7

4.5

4.0

Play 107

3.1

4.1

3.6

4.6

4.1

5.0

3.9

95.7 CRUZ FM

3.2

3.9

1.1

2.1

7.1

7.9

4.7

92.5 The Chuck

3.6

3.3

3.3

3.6

2.8

2.5

3.0

102.3 NOW! Radio

8.3

8.9

15.7

16.0

8.8

8.7

11.6

96.3 The Breeze

10.2

6.9

13.6

7.8

6.4

2.9

9.3

CKUA-FM

2.9

3.0

1.9

1.7

2.3

4.1

2.1

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

8.8

9.3

2.7

3.1

5.6

6.1

4.2

CBC Radio Two

3.1

3.8

4.4

5.3

2.7

4.7

3.5

Sportsnet Fan 960

2.5

1.9

.3

.4

3.8

3.2

2.1

X92.9

6.1

6.0

6.2

4.8

10.2

11.7

8.2

CFFR 660 News

4.7

4.5

2.0

1.4

4.8

4.2

3.4

Q107

3.8

5.2

3.1

4.0

4.3

4.0

3.7

XL103FM

8.3

7.7

5.6

6.8

12.0

8.3

8.9

95.9 CHFM

6.9

5.8

9.4

7.8

6.7

5.4

8.0

News Talk 770

7.2

8.3

2.9

3.9

4.1

4.7

3.5

98.5 Virgin Radio

3.7

4.3

6.3

6.5

3.8

5.3

5.0

Soft Rock  97.7

7.2

7.1

8.0

8.6

5.7

5.5

6.8

96.9 Jack-FM

4.4

4.4

5.2

5.0

5.4

4.4

5.3

CJAY 92

4.9

5.1

5.7

5.8

5.8

6.9

5.8

101.5 Today Radio

6.4

4.7

9.5

8.2

4.9

6.6

7.2

90.3 AMP Radio

3.0

3.2

5.4

6.3

3.5

3.4

4.5

Funny AM1060

.8

.7

.1

.2

1.4

1.2

.8

Country 105

6.4

7.5

6.1

7.3

3.2

3.3

4.6

Wild 95.3

4.0

3.6

7.9

6.8

3.8

3.6

5.8

Montreal (Franco)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBF FM: 95,1 Première Chaîne

12.1

12.7

6.9

7.5

7.6

8.2

7.3

CBFXFM: Ici Musique 100,7

2.5

2.7

1.1

1.2

1.5

1.9

1.4

CBC Radio Two

.2

.3

.1

.1

.5

.4

.3

CBC Radio One

.3

.3

.1

.1

.6

.8

.3

CFGLFM: 105.7 Rythme FM

14.7

14.0

21.2

20.9

8.6

8.4

14.6

CHMPFM: 98.5 FM

19.6

18.8

9.3

8.7

15.1

14.6

12.3

CHOM 97.7 FM

4.8

5.6

1.6

2.3

9.0

9.0

5.5

CITEF3: 107,3 Rouge fm

10.7

11.9

16.0

21.2

11.5

9.8

13.7

CJAD 800

.6

.6

1.7

1.3

.1

0

.9

Virgin Radio 96

3.6

3.9

5.4

5.8

5.5

5.6

5.4

CKAC: Radio circulation 730

.2

.3

.1

.1

.1

.2

.1

CKBEFM: The Beat 92,5

4.9

5.0

7.6

7.3

6.9

7.0

7.2

TSN 690

.2

.2

0

0

.5

.7

.3

CKLXFM:

91,9 Sport

1.7

2.3

.8

1.1

4.2

6.1

2.6

CKMFFM: NRJ Montréal 94.3

6.8

6.5

10.5

7.9

13.4

12.7

12.0

96.9 CKOI

8.4

8.3

10.5

10.7

10.4

10.6

10.5

AM980

1.0

.6

.9

.7

.1

.2

.5

Montreal (Anglo)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBF FM: 95,1 Première Chaîne

2.3

1.5

1.3

.7

4.3

4.3

2.9

CBFXFM: Ici Musique 100,7

.3

.3

.3

.3

.4

.3

.3

CBC Radio Two

2.1

2.3

.3

.3

1.1

2.9

.7

CBC Radio One

7.0

6.6

4.9

4.7

1.7

3.4

3.2

CFGLFM: 105.7 Rythme FM

1.5

2.3

5.7

3.5

1.9

3.5

3.7

CHMPFM: 98.5 FM

2.3

2.4

1.0

1.5

2.1

2.9

1.6

CHOM 97.7 FM

16.7

10.8

6.0

6.3

24.4

21.3

15.5

CITEF3: 107,3 Rouge fm

1.0

1.0

.9

1.2

1.2

1.5

1.1

CJAD 800

20.1

25.1

14.5

13.1

8.9

8.5

11.6

Virgin Radio 96

7.7

9.6

13.3

17.0

10.6

10.8

11.9

CKAC: Radio circulation 730

.3

.1

.2

0

0

.1

.1

CKBEFM: The Beat 92,5

18.4

22.0

34.3

34.7

20.3

21.6

27.0

TSN 690

5.9

4.2

4.0

2.4

7.2

7.7

5.7

CKLXFM:

91,9 Sport

.2

.2

0

.1

.3

.5

.2

CKMFFM: NRJ Montréal 94.3

1.7

2.3

4.0

5.0

2.2

2.0

3.1

96.9 CKOI

1.0

1.0

1.7

1.5

1.3

.8

1.5

AM980

.1

0

0

0

0

0

0