Which stations saw a listening boost during lockdown?

David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.
retro radio

Media consumption (and revenue) has been completely upended by COVID-19 – now we’re getting our first look at how the pandemic changed (or in some cases, reinforced) listening habits when it comes to radio. The new PPM release from Numeris completes the thirteen-week period covering Feb. 24, 2020 to May 24, 2020, encapsulating more than two months of the COVID-19 pandemic.

Home tuning has increased during this time frame. Currently, in-home tuning represents 62% of total tuning this spring, compared to 48% last quarter, for A12+.

Let’s look at the five PPM markets.

Toronto

Bragging rights go once again to CBC Radio One, which increased its share to 17.9% (up from 15.5%). It’s also top with women 25 to 54, delivering a 13.8% share (up from 10.3%). CHFI-FM, however, took the top spot for men 25 to 54 with a share of 14% (up from 11.3%). It also took the top for men 18 to 34 with a whopping 32% – which is surprising, as historically, CBC Radio One is a bigger hit with male listeners in both age groups while CHFI tends to perform best with women. The latter did take the demographic of women 18 to 34 with a 13.6% (way down from 21.2%), but tied with Q107.

Vancouver

CKNW took the top spot for A12+ with a 15.8% share of hours tuned, up from 14.4%. For women 25 to 54, Rock 101 grabbed the top with 14.3%, way up from 8.4%, and won the women 18 to 34 group with a 16.2% share. Fox grabbed the lead for men 25 to 54 with a 15% share, up from 13%, and also took the male 18 to 34 group with a 21.6% share.

Edmonton

CBC Radio One grew its share with A12+, winning with 10.1% (up from 8.6%). Now! Radio took the top spot for women 25 to 54, delivering a 16.8% share (up from 15.7%). It also won women 18 to 34 with a 15.7% share. The Bear topped the list for men 25 to 54 with a 14.2% share (up from 13.2%), and for men 18 to 34 with a 21.9% share (up from 17.7%).

Calgary

Radio One also won this market for A12+ with a 9.7% share (up from 8.8%). Both age demos of women gravitated toward 101.5 Today Radio, which delivered a 14.8% share (up from 9.5%) with 25 to 54 and a 14.8% share for 18 to 34 (down from 18.3%). For both male age group, X92.9 ruled with a 12.1% (up from 10.2%) for 25 to 54 and a 11.4% for 18 to 34.

Montreal

Francophone: CHMP 98.5FM stayed on top with A12+, building its share to 24.7% (up form 19.6%). Rhythme 105.7 stayed on top with women 25 to 54 but its share went down slightly to 19.2% from 21.2%). Men 25 to 54 stuck with CHMP, which took a 20.7% share (up from 15.1%).

Anglophone: CJAD 800 stayed on top for A12+ and grew its share significantly to 32.6% from 20.1%. The Beat topped the list for women 25 to 54 and kept a decent spread between its share and second-place finisher CJAD at 28.6% (although its share dropped from 34.4%). And CHOM continued to win with men 25 to 54 with 26.7% (up from 24.4%).

See additional summary charts below.

David Bray is president at Bray & Partners.

Toronto

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBC Radio Two

2.4

2.2

3.5

2.3

2.0

2.0

2.7

CBC Radio One

17.9

15.5

13.8

10.3

11.9

12.2

12.8

AM 640 Toronto

1.9

1.2

1.8

.6

1.3

.8

1.5

Classical 96.3 FM

5.5

5.8

1.7

1.0

2.1

2.2

1.9

102.1 The Edge

1.6

2.0

1.9

2.2

4.0

3.6

3.0

News Talk 1010

5.9

5.4

5.2

2.8

3.4

2.8

4.2

680 News

5.4

5.9

4.9

4.7

6.5

6.9

5.7

93.5 The Move

1.0

1.1

1.7

1.9

1.1

1.3

1.3

AM 740/96.7 FM

2.0

2.0

.5

.2

.7

.6

.6

Boom 97.3

8.8

8.0

9.7

6.9

11.5

9.9

10.7

98.1 CHFI-FM

13.7

13.1

7.9

15.1

14.0

11.3

11.2

TSN

.3

.7

.1

.6

.9

1.8

.5

104.5 CHUM-FM

5.0

5.8

8.7

11.1

4.7

5.2

6.5

Z103.5

1.6

1.9

3.4

3.5

3.2

3.2

3.3

Q107

9.0

7.0

8.2

4.6

9.7

8.6

9.0

Sportsnet 590

The FAN

.7

1.2

.3

.7

1.4

2.5

.9

Jazz FM 91

2.5

1.7

2.6

2.3

.9

.4

1.7

Jewel 88.5

1.4

1.7

.1

.5

1.5

1.8

.9

Virgin Radio 99.9

2.8

5.0

6.0

8.2

4.4

7.3

5.1

KISS 92.5

3.2

3.6

6.9

7.9

3.1

3.3

4.8

G98.7

.9

1.1

1.1

1.6

.4

.5

.7

Indie 88.1

2.1

2.2

3.5

3.0

4.4

4.2

4.0

95.3 Energy Radio

.6

.7

.7

.9

1.3

1.5

1.0

Vancouver

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBC Radio One

13.4

12.9

4.0

3.3

5.9

5.9

5.0

CBC Radio Two

4.1

3.2

1.8

.9

1.2

1.5

1.5

94.5 Virgin Radio

5.2

5.2

7.5

9.0

7.4

7.2

7.4

Rock 101

8.1

7.6

14.3

8.4

7.6

8.2

10.5

99.3 The Fox

5.8

4.9

6.0

4.7

15.0

13.0

11.0

BNN

Bloomberg Radio

.4

.3

0

0

0

.1

0

KISS Radio 104.9

3.3

3.5

6.9

6.9

3.7

4.6

5.1

104.3 The Breeze

2.9

3.6

1.7

3.4

1.8

2.4

1.7

AM 730 Traffic

.4

1.0

.3

.7

.3

1.3

.3

103.5 QM FM

7.8

12.3

11.8

18.8

5.3

9.2

8.2

CISL Sportsnet 650

.4

1.5

.5

2.5

.6

1.6

.5

93.7 JR FM

8.7

6.5

13.0

9.2

5.5

3.5

8.8

96.9 Jack FM

4.1

4.6

4.3

6.8

7.4

7.4

6.0

CKNW

15.8

14.4

2.8

4.3

12.0

10.1

8.0

102.7 The Peak

4.3

3.1

8.3

4.0

7.0

5.0

7.6

TSN 1040

2.0

2.6

.4

.4

3.5

4.6

2.1

News 1130

4.1

3.9

3.4

2.7

5.1

4.4

4.4

Z 95.3

4.2

4.0

7.0

7.8

4.1

4.3

5.4

Praise 106.5

3.0

3.3

4.3

4.6

4.3

3.8

4.3

Edmonton

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBC Radio One

10.1

8.6

5.4

4.1

3.6

2.7

4.3

CBC Radio Two

1.1

1.5

.9

.7

.3

1.4

.6

CFBR-FM The Bear

7.6

8.5

4.9

5.0

14.2

13.2

10.5

CFCW

7.7

4.3

1.7

.1

1.3

1.0

1.5

104.9 Virgin Radio

2.3

2.9

4.7

3.9

2.8

4.0

3.5

TSN 1260

1.4

2.6

.3

.2

3.4

6.3

2.2

KISS 91.7

4.8

5.4

8.5

9.2

4.6

4.9

6.2

Sonic 102.9

5.5

6.1

10.4

12.4

10.7

10.1

10.6

630 CHED

7.5

6.9

3.5

2.2

5.7

4.7

4.9

Global News880

1.8

1.2

2.2

.7

1.8

1.2

1.9

K97

3.9

5.1

4.8

4.1

6.0

9.6

5.5

CISN Country

6.1

4.8

8.6

7.7

4.9

2.8

6.4

UP 99.3

5.7

5.9

5.0

6.0

3.6

2.7

4.2

Play 107

3.0

3.1

3.5

3.6

4.8

4.1

4.3

95.7 CRUZ FM

3.6

3.2

2.3

1.1

6.9

7.1

5.1

92.5 The Chuck

3.9

3.6

3.3

3.3

3.4

2.8

3.3

102.3 NOW! Radio

7.8

8.3

16.8

15.7

10.0

8.8

12.7

96.3 The Breeze

8.4

10.2

8.6

13.6

5.1

6.4

6.5

CKUA-FM

2.9

2.9

.8

1.9

3.2

2.3

2.2

Calgary

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBC Radio One

9.7

8.8

4.0

2.7

6.6

5.6

5.4

CBC Radio Two

3.4

3.1

4.5

4.4

3.3

2.7

3.9

Sportsnet Fan 960

1.6

2.5

.3

.3

3.2

3.8

1.8

X92.9

5.6

6.1

4.4

6.2

12.1

10.2

8.4

CFFR 660 News

4.5

4.7

2.6

2.0

5.0

4.8

3.9

Q107

4.4

3.8

4.5

3.1

4.5

4.3

4.5

XL103FM

7.6

8.3

6.7

5.6

6.5

12.0

6.6

95.9 CHFM

5.0

6.9

5.5

9.4

4.7

6.7

5.1

News Talk 770

9.9

7.2

3.3

2.9

5.5

4.1

4.4

98.5 Virgin Radio

3.0

3.7

5.7

6.3

3.7

3.8

4.7

Soft Rock  97.7

6.7

7.2

7.4

8.0

3.8

5.7

5.5

96.9 Jack-FM

4.0

4.4

6.4

5.2

3.9

5.4

5.1

CJAY 92

4.6

4.9

4.8

5.7

8.1

5.8

6.5

101.5 Today Radio

6.8

6.4

14.8

9.5

7.8

4.9

11.2

90.3 AMP Radio

2.0

3.0

3.6

5.4

2.7

3.5

3.1

Funny AM1060

.9

.8

.1

.1

.9

1.4

.5

Country 105

7.3

6.4

6.6

6.1

5.7

3.2

6.1

Wild 95.3

3.6

4.0

6.6

7.9

4.2

3.8

5.4

Montreal (Franco)

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBF FM: 95,1 Première Chaîne

13.3

12.1

9.5

6.9

11.8

7.6

10.7

CBFXFM: Ici Musique 100,7

3.0

2.5

1.6

1.1

1.8

1.5

1.7

CBC Radio Two

.1

.2

.1

.1

0

.5

.1

CBC Radio One

.2

.3

0

.1

.6

.6

.3

CFGLFM: 105.7 Rythme FM

13.7

14.7

19.2

21.2

8.6

8.6

13.6

CHMPFM: 98.5 FM

24.7

19.6

11.6

9.3

20.7

15.1

16.4

CHOM 97.7 FM

4.5

4.8

1.8

1.6

7.9

9.0

5.0

CITEF3: 107,3 Rouge fm

8.1

10.7

12.9

16.0

7.2

11.5

9.9

CJAD 800

.7

.6

.4

1.7

0

.1

.2

Virgin Radio 96

2.6

3.6

5.0

5.4

3.6

5.5

4.3

CKAC: Radio circulation 730

0

.2

0

.1

.1

.1

0

CKBEFM: The Beat 92,5

3.6

4.9

6.9

7.6

6.0

6.9

6.4

TSN 690

.1

.2

0

0

.4

.5

,2

CKLXFM:

91,9 Sport

.7

1.7

.4

.8

1.7

4.2

1.1

CKMFFM: NRJ Montréal 94.3

5.6

6.8

10.1

10.5

11.6

13.4

10.9

96.9 CKOI

8.9

8.4

11.9

10.5

11.5

10.4

11.7

AM980

.8

1.0

.4

.9

0

.1

.2

Montreal (Anglo)

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Feb. 24-

May 24

A12+

PPM

Nov. 25-

Feb. 23

W25-54

PPM

Feb. 24-

May 24

W25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Feb. 24-

May 24

M25-54

PPM

Nov.-Feb. 23

A25-54

PPM

Feb. 24-

May 24

CBF FM: 95,1 Première Chaîne

1.8

2.3

1.4

1.3

5.3

4.3

3.6

CBFXFM: Ici Musique 100,7

.2

.3

.2

.3

.2

.4

.2

CBC Radio Two

2.9

2.1

.6

.3

2.0

1.1

1.4

CBC Radio One

8.6

7.0

5.8

4.9

3.3

1.7

4.4

CFGLFM: 105.7 Rythme FM

1.4

1.5

4.2

5.7

1.7

1.9

2.8

CHMPFM: 98.5 FM

2.0

2.3

3.1

1.0

2.1

2.1

2.6

CHOM 97.7 FM

13.5

16.7

10.4

6.0

26.7

24.4

19.5

CITEF3: 107,3 Rouge fm

.7

1.0

.4

.9

1.6

1.2

1.1

CJAD 800

32.6

20.1

17.8

14.5

11.1

8.9

14.1

Virgin Radio 96

6.9

7.7

11.3

13.3

9.3

10.6

10.2

CKAC: Radio circulation 730

.1

.3

.1

.2

0

0

0

CKBEFM: The Beat 92,5

17.2

18.4

28.6

34.3

19.1

20.3

23.3

TSN 690

2.7

5.9

3.8

4.0

3.7

7.2

3.8

CKLXFM:

91,9 Sport

.1

.2

0

0

.2

.3

.1

CKMFFM: NRJ Montréal 94.3

1.6

1.7

4.1

4.0

1.8

2.2

2.8

96.9 CKOI

1.0

1.0

2.6

1.7

1.6

1.3

2.0

AM980

0

.1

0

0

0

0

0