People Moves: Mindshare’s Theo takes shape

Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.

southernFormer Cossette account director heads to Theo

In order to support the new WPP unit created to handle media and advertising for Rogers, GroupM’s Mindshare has been actively staffing up the division. Its first major hire for the unit is Luke Southern, former group account director at Cossette Media. Southern will serve as director of communications planning and consulting on Theo. Prior to Cossette, Southern managed luxury beauty accounts at MEC (now Wavemaker), and previously worked at Ottawa-based creative agency Alphabet. Mindshare is still actively recruiting for positions on Theo.

TLN staffs up in revenue management

John Arnone has joined TLN Media Group as its new director of client services and revenue management. Arnone’s experience in media covers the gamut from OOH (Outfront Media) to programmatic (Postmedia) and broadcast (Bell Media and TSN). At TLN, he will be tasked with developing and realizing new offerings across traditional and digital services. He will report to TLN president Aldo Di Felice.

The Trade Desk appoints new GM

Tina Barnes has joined The Trade Desk as GM of Canada. She will focus on driving revenue generation and new client acquisition strategy in Canada. She comes to The Trade Desk from Quantcast, where she served as managing director and country manager for Canada. Prior to Quantcast, Barnes held leadership positions at Amobee and Adconion.

Narcity hires Bustle alum as editor-in-chief

Amidst a big period of growth, Narcity Media has named Emily Anne Epstein as its editor-in-chief. Epstein has previously held positions with Bustle, the Atlantic and more. Narcity has seen a 55% year-over-year growth in readership in this most recent quarter and is currently staffing up to meet that demand, hiring additional editorial, sales and marketing positions. It also recently signed its largest branded content deal to date with Nature Valley.