Which radio stations made gains during lockdown?

Bray & Partners' David Bray provides the latest look at the major markets' PPM ratings.
StatsRadio Motion Design Studio

In a world badly shaken up by the events of 2020, it is finally time to gaze upon the latest PPM radio ratings from Numeris, released Sept. 11.

The new release completes the 14-week period covering May 25, 2020 to August 30, 2020. Of course, this period overlaps entirely with the COVID-19 pandemic, which means that at times, results differed greatly from a typical report.

Let’s look at the five major PPM markets.

Toronto

Bragging rights go to CBC Radio One, which delivers a 15.95% share for A12+ (although CBC led last quarter as well, its share diminished from 17.9%). One of the biggest changes was with the 25 to 54 demographic. Q107 took both men and women in this age range, delivering a 10.9% with women (up form 8.2%) and a 12.1% with men (up from 9.7% in the last book). It also nabbed the lead for women 18 to 34 with a whopping 17.3% share. While it was one demo away from a clean sweep – CBC Radio One led the way for men 18 to 34 with 13.3% – it was a close second there, with a 13%. Congratulations to the Q.

Vancouver

There was less change with the Vancouver market. CKNW stayed on top for A12+ with a 13.5% share of hours tuned (down from 15.8%). Rock 101 continued to grow its share with women 25 to 54, posting a 15.7% share (up from 14.3% last time out). FOX holds the lead for men 25 to 54 with a 12.5% share, down from 15%. It’s also out in front with men 18 to 34 with a 19.5% share of hours tuned (down from 21.6%). FOX, however, failed to hold the lead with women 18 to 34, who instead tuned into Rock 101 with a 17.4%. With that group, Fox lost some ground, shrinking slightly to 14.4% share, coming in second.

Edmonton

CBC Radio One once again topped this market with a 9% share of hours tuned (down from 10.1%). While Now! Radio took the top spot for women 25 to 54, its share diminished to 13.9% (from 16.8%).  Men 25 to 54 chose a new favourite with Sonic, which pulled in a 12.1% share (up form 10.7%), beating previous champion the Bear. It also leads the way with men 18 to 34, posting a 17.3% lead. Meanwhile, Now! led with women 18 to 34 with a 16.1% share (up from 15.75%).

Calgary

Radio One continued its hot streak in Calgary, winning A12+ with an 8.8% share (down from 9.7%). For women 25 to 34, 101.5 Today Radio took the top spot with an almost-unchanged share (14.5%, down from 14.8%), but failed to hold onto the lead with women 18 to 34, where Wild 95.3% stepped into the lead with a 17% share. However, it did sneak into the top spot (with a 12.1% share) with men 18 to 34, who which X92.9 previously won. X92.2 did manage to maintain its lead with men 25 to 54 with a 10.5% (down from 12.1%).

Montreal

Francophone: CHMP 98.5FM held its streak on top for A12+ with a whopping 21.8% share (down from 24.7%). For women 25 to 54, 105.7 Rhythme topped the charts with a 20.2% share, up from 19.2%. Men 20 to 54 picked a new champ with NRJ 94.3, which grew its share significantly to 16.8% (up form 11.6%).

Anglophone: For A12+, CJAD 800 was still on top with a 28.7% share (down from 32.6%). For owmen 25 to 54, The Beat 92.5 stayed way out in front with a 31.8% share (up from 28.6%). For men 25 to 54, CHOM stayed on top, growing its share to 28.5% (up from 26.7%).

See summary charts below

Toronto

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBC Radio Two

2.3

2.4

3.5

3.5

1.8

2.0

2.6

CBC Radio One

15.9

17.9

9.7

13.8

10.7

11.9

10.3.

AM 640 Toronto

1.4

1.9

.8

1.8

1.0

1.3

.9

Classical 96.3 FM

5.1

5.5

1.4

1.7

1.6

2.1

1.5

102.1 The Edge

2.9

1.6

2.9

1.9

6.8

4.0

5.0

News Talk 1010

5.0

5.9

3.1

5.2

2.6

3.4

2.8

680 News

5.7

5.4

5.1

4.9

5.8

6.5

5.5

93.5 The Move

.7

1.0

1.3

1.7

.9

1.1

1.1

AM 740/96.7 FM

2.7

2.0

.9

.5

.6

.7

.8

Boom 97.3

9.5

8.8

9.5

9.7

10.1

11.5

9.8

98.1 CHFI-FM

10.0

13.7

10.2

7.9

9.3

14.0

9.7

TSN

.4

.3

.3

.1

.7

.9

.5

104.5 CHUM-FM

4.9

5.0

8.3

8.7

5.1

4.7

6.6

Z103.5

2.6

1.6

3.7

3.4

5.6

3.2

4.7

Q107

11.2

9.0

10.9

8.2

12.1

9.7

11.5

Sportsnet 590

The FAN

1.0

.7

.8

.3

1.8

1.4

1.4

Jazz FM 91

2.4

2.5

1.8

2.6

.4

.9

1.0

Jewel 88.5

1.3

1.4

.2

.1

1.6

1.5

1.0

Virgin Radio 99.9

2.9

2.8

5.6

6.0

3.6

4.4

4.5

KISS 92.5

3.6

3.2

7.0

6.9

4.0

3.1

5.3

G98.7

.7

.9

.8

1.1

.2

.4

.4

Indie 88.1

2.4

2.1

3.9

3.5

4.1

4.4

4.0

95.3 Energy Radio

.7

.6

.8

.7

1.7

1.3

1.3

Vancouver

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBC Radio One

11.2

13.4

4.6

4.0

4.2

5.9

4.4

CBC Radio Two

4.7

4.1

1.6

1.8

1.2

1.2

1.4

94.5 Virgin Radio

6.2

5.2

9.0

7.5

7.0

7.4

7.9

Rock 101

8.9

8.1

15.7

14.3

9.9

7.6

12.5

99.3 The Fox

6.1

5.8

7.3

6.0

12.5

15.0

10.2

BNN

Bloomberg Radio

.4

.4

0

0

.3

0

.2

KISS Radio 104.9

3.4

3.3

6.4

6.9

4.1

3.7

5.1

104.3 The Breeze

4.0

2.9

3.7

1.7

2.8

1.8

3.2

AM 730 Traffic

.3

.4

.2

.3

.2

.3

.2

103.5 QM FM

7.9

7.8

9.6

11.8

5.1

5.3

7.2

CISL Sportsnet 650

.6

.4

.3

.5

1.2

.6

.8

93.7 JR FM

9.6

8.7

15.4

13.0

7.1

5.5

10.9

96.9 Jack FM

4.8

4.1

5.0

4.3

8.7

7.4

7.0

CKNW

13.5

15.8

.7

2.8

11.9

12.0

6.8

102.7 The Peak

3.7

4.3

6.1

8.3

6.1

7.0

6.1

TSN 1040

2.4

2.0

.3

.4

4.8

3.5

2.8

News 1130

3.8

4.1

2.5

3.4

4.7

5.1

3.7

Z 95.3

4.3

4.2

7.1

7.0

3.8

4.1

5.3

Praise 106.5

2.5

3.0

3.2

4.3

2.5

4.3

2.9

Edmonton

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBC Radio One

9.0

10.1

5.1

5.4

3.8

3.6

4.3

CBC Radio Two

1.3

1.1

.7

.9

.7

.3

.7

CFBR-FM The Bear

6.1

7.6

6.4

4.9

10.5

14.2

8.8

CFCW

6.5

7.7

3.8

1.7

1.0

1.3

2.1

104.9 Virgin Radio

2.3

2.3

4.1

4.7

2.9

2.8

3.4

TSN 1260

.9

1.4

.2

.3

1.8

3.4

1.2

KISS 91.7

4.7

4.8

9.6

8.5

5.8

4.6

7.3

Sonic 102.9

6.1

5.5

11.6

10.4

12.1

10.7

11.9

630 CHED

6.8

7.5

2.6

3.5

5.0

5.7

4.0

Global News880

1.4

1.8

1.1

2.2

.9

1.8

1.0

K97

5.2

3.9

4.5

4.8

7.2

6.0

6.1

CISN Country

6.9

6.1

6.8

8.6

5.2

4.9

5.9

UP 99.3

8.1

5.7

6.0

5.0

6.0

3.6

6.0

Play 107

2.8

3.0

4.3

3.5

5.1

4.8

4.8

95.7 CRUZ FM

3.7

3.6

4.5

2.3

7.2

6.9

6.1

92.5 The Chuck

4.3

3.9

5.2

3.3

3.8

3.4

4.3

102.3 NOW! Radio

7.3

7.8

13.9

16.8

9.6

10.0

11.4

96.3 The Breeze

7.5

8.4

4.2

8.6

3.6

5.1

3.9

CKUA-FM

3.1

2.9

.7

.8

3.2

3.2

2.1

Calgary

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBC Radio One

8.8

9.7

3.6

4.0

6.0

6.6

4.7

CBC Radio Two

3.1

3.4

5.1

4.5

2.4

3.3

3.8

Sportsnet Fan 960

1.8

1.6

.4

.3

3.9

3.2

2.0

X92.9

4.7

5.6

3.8

4.4

10.5

12.1

6.9

CFFR 660 News

3.7

4.5

1.7

2.6

3.6

5.0

2.6

Q107

4.2

4.4

2.6

4.5

4.4

4.5

3.5

XL103FM

8.1

7.6

5.9

6.7

8.7

6.5

7.2

95.9 CHFM

4.7

5.0

5.0

5.5

4.4

4.7

4.7

News Talk 770

8.3

9.9

2.2

3.3

4.4

5.5

3.2

98.5 Virgin Radio

2.8

3.0

4.8

5.7

2.8

3.7

3.9

Soft Rock  97.7

6.5

6.7

6.7

7.4

3.2

3.8

5.0

96.9 Jack-FM

5.3

4.0

6.9

6.4

5.9

3.9

6.4

CJAY 92

4.7

4.6

5.9

4.8

8.8

8.1

7.2

101.5 Today Radio

6.6

6.8

14.5

14.8

7.8

7.8

11.3

90.3 AMP Radio

2.4

2.0

4.2

3.6

3.0

2.7

3.6

Funny AM1060

.8

.9

.2

.1

.9

.9

.5

Country 105

8.5

7.3

7.1

6.6

5.9

5.7

6.5

Wild 95.3

4.4

3.6

7.8

6.6

4.0

4.2

6.0

Montreal (Franco)

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBF FM: 95,1 Première Chaîne

12.5

13.3

9.0

9.5

10.9

11.8

10.0

CBFXFM: Ici Musique 100,7

2.9

3.0

1.0

1.6

1.7

1.8

1.4

CBC Radio Two

.4

.1

.1

.1

.1

0

.1

CBC Radio One

.2

.2

0

0

.7

.6

.4

CFGLFM: 105.7 Rythme FM

14.8

13.7

20.2

19.2

8.3

8.6

13.8

CHMPFM: 98.5 FM

21.8

24.7

8.2

11.6

16.7

20.7

12.8

CHOM 97.7 FM

6.5

4.5

2.8

1.8

8.9

7.9

6.1

CITEF3: 107,3 Rouge fm

7.7

8.1

10.9

12.9

7.9

7.2

9.3

CJAD 800

.7

.7

0

.4

0

0

0

Virgin Radio 96

3.3

2.6

5.4

5.0

3.9

3.6

4.6

CKAC: Radio circulation 730

.1

0

.1

0

.2

.1

.1

CKBEFM: The Beat 92,5

4.3

3.6

6.9

6.9

7.4

6.0

7.2

TSN 690

.1

.1

0

0

.3

.4

.1

CKLXFM:

91,9 Sport

.7

.7

.7

.4

1.2

1.7

.9

CKMFFM: NRJ Montréal 94.3

8.2

5.6

13.0

10.1

16.8

11.6

15.0

96.9 CKOI

9.9

8.9

13.8

11.9

9.4

11.5

11.5

Montreal (Anglo)

% Share of Hours Tuned
(Mon.-Sun, 5a-1a)

Station

A12+

PPM

May 25-

Aug. 30

A12+

PPM

Feb. 24-

May 24

W25-54

PPM

May 25-

Aug. 30

W25-54

PPM

Feb. 24-

May 24

M25-54

PPM

May 25-

Aug. 30

M25-54

PPM

Feb. 24-

May 24

A25-54

PPM

May 25-

Aug. 30

CBF FM: 95,1 Première Chaîne

.6

1.8

.5

1.4

1.4

5.3

1.0

CBFXFM: Ici Musique 100,7

.6

.2

.3

.2

1.1

.2

.8

CBC Radio Two

3.1

2.9

2.8

.6

1.3

2.0

2.0

CBC Radio One

7.2

8.6

4.5

5.8

1.8

3.3

2.9

CFGLFM: 105.7 Rythme FM

1.7

1.4

2.7

4.2

2.7

1.7

2.7

CHMPFM: 98.5 FM

2.4

2.0

3.8

3.1

2.3

2.1

3.0

CHOM 97.7 FM

14.7

13.5

10.7

10.4

28.5

26.7

20.7

CITEF3: 107,3 Rouge fm

1.0

.7

1.1

.4

2.5

1.6

1.9

CJAD 800

28.7

32.6

12.8

17.8

7.7

11.1

9.9

Virgin Radio 96

9.8

6.9

12.9

11.3

16.4

9.3

14.9

CKAC: Radio circulation 730

.3

.1

0

.1

0

0

0

CKBEFM: The Beat 92,5

17.7

17.2

31.8

28.6

17.6

19.1

23.8

TSN 690

3.6

2.7

4.1

3.8

4.5

3.7

4.4

CKLXFM:

91,9 Sport

.1

.1

0

0

.3

.2

.2

CKMFFM: NRJ Montréal 94.3

1.7

1.6

2.7

4.1

2.8

1.8

2.7

96.9 CKOI

1.1

1.0

1.8

2.6

2.1

1.6

2.0

David Bray is president of Bray and Partners