Elle Canada shutters Toronto office, eliminates four jobs

The magazine will continue to operate, although editorial will be run out of Montreal with assistance from freelancers.
ElleVisual

Four full-time staffers have been let go from Groupe KO’s Elle Canada, marking the effective closure of the magazine’s Toronto office.

A spokesperson for the company confirmed the move after reports from ex-staffers surfaced on social media. The spokesperson also confirmed that although four jobs have been eliminated, Elle Canada will continue to function as a separate entity from Elle Quebec. She added that the Toronto office is considered a “satellite” office, as Groupe KO and Elle Quebec are located in Montreal.

Elle Canada will continue to have its established, English-specific sales reps; the small team will continue to be based out of Toronto on a permanent work-from-home basis. Editorial operations will be repatriated to the Montreal head office.

“The Montreal team will continue to work with freelancers across Canada,” wrote the spokesperson, who adds that the company is aiming “to have a stronger editorial voice across Canada under one leadership, as well as make it easier for our advertisers to execute national programs.”

There has been no effect on Elle Quebec‘s staff and operations.

It’s been a period of vast change at Elle Canada. After four years under TVA’s ownership, the publication saw a number of layoffs in 2019 when TVA cut staff across its publications group and moved publications for Style at Home and Canadian Living to Montreal. The Elle brand license was acquired shortly thereafter by Montreal-based KO.

Longtime editor-in-chief of Elle Canada Vanessa Craft also recently departed to lead content partnerships at TikTok Canada.