Auto dealers take Toronto radio lead: Media Monitors

It also came out on top for the Toronto categories, while the Quebec government stayed strong on the Montreal radio side.

HSBC knocked Goodfood out of the top spot on the Media Monitors Toronto radio chart for Nov. 16 to 22. But overall, automotive dealers were the dominant ad group in the city.

HSBC out-bought the Canadian online grocery and meal kit company with only 1,310 ads. Although up from HSBC’s previous post, notably, this play count is a slight decrease compared to Goodfood’s total of 1,433 ads last week (Nov. 9 to 15). Goodfood, on the other hand, stayed relatively strong – coming in second with 1,218 ads.

Following the fight for the top two, both the Toyota Dealer Association and Lexus Dealer Association came in with 1,016 and 925 ads, respectively. As well, lower down, the Ford Escape and the Ford Dealer Association made the list (781 and 721 ads).

The Toronto categories also saw car and truck dealer associations lead. Up from 2,079 ads last week, the associations made the leap to 4,483 ads. That’s a marked increase from finance’s previous hold on the radio market at a chart-topping 2,767 ads.

Finance, meanwhile, had 3,742 ads, a 35% increase compared to last week.

Following that, insurance providers (2,454, down from last week’s 2,629), business and consumer services (2,231, up from 1,898) and governments and unions (2,133, a decrease from 2,416) round out the Toronto top five.

Meanwhile, the Montreal radio advertising side saw the Quebec government continue its reign.

It clocked in at 904 ads, up from last week’s 794 play count. As well, Casino Montréal stayed in the second spot with 399 ads, a very slight decrease from 405.

Additionally, three BCE-related accounts secured several spots. Bell internet and TV (382) made the top three, while Bell Media’s CTV had 318 ads and Bell capped off the top 10 (242).

As for the Montreal categories, governments and unions came out on top, while Asian factory autos also made the top three alongside finance. Notably, each category saw an overall decrease in ad plays.

Domestic auto manufacturers, local auto dealers, and television and cable TV categories all increased their radio presence. The former saw the most notable with an 185% increase.

MM Toronto Acc Nov16 MM Toronto Cat Nov16 MM Montreal Acc Nov 16 MM Montreal Cat Nov 16