Auto dealers keep hold on T.O. radio: Media Monitors

Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.

Online grocery and meal kit company Goodfood reclaimed its place at the top of the Toronto radio pyramid according to Media Monitors’ weekly radio ad play rankings for Nov. 23 to 29. But car and truck dealer associations continued to reign as far as advertiser categories were concerned.

All told, Goodfood led the radio list with 1,353 ads – a slight increase from HSBC (1,130) last week and Goodfood’s previous play count of 1,281, which saw it come in at second place.

OLG rose from #13 to #2 for this week’s chart, while the Government of Canada, McDonald’s, Koodo and Shoppers Drug Mart also made significant jumps.

Meanwhile, for the second week in a row, auto dealers associations led the Toronto categories.

Although down from last week’s 4,488 ads, the associations topped the chart with 3,917 ads. Following that, wireless carriers made the top two with 2,750, a significant increase from last week’s 633 ads, while finance dropped slightly from 3,742 to 2,234 ads for this week. Additionally, Asian factory cars and trucks also jumped (up from last week’s 1,762 to 2,180).

In the Montreal market, the Quebec government stayed strong and McDonald’s claimed the second spot (421), beating out Casino Montréal, which had held the space for the last two weeks. New contenders for this week also include both Virgin Mobile (322) and Atmosphere (318).

As well, for the second week in a row, BCE-related accounts made the list with Bell Internet and TV (408), CTV (345) and Bell (329) all raising spend slightly.

And for Montreal categories, governments and unions topped the charts with a 20% increase, while Asian factory cars and trucks held onto the #2 spot.

Toronto Cat - Nov 23-29 Toronto Account - Nov 23-29 Montreal Category - Nov 23-29 Montreal Account - Nov 23-29