A deep dive into 2020′s latest radio PPM numbers

David Bray explores autumn's radio listenership with Numeris's latest data.

It’s time to see how the last PPM radio ratings of 2020 (also known as The Year from Hell) have shaken out.

The latest release from Numeris completes the thirteen-week period covering Aug. 31 to Nov. 29. All listening for this period occurred during the COVID-19 pandemic. Let’s look at the five PPM markets in terms of male (M) and female (F) and overall A12+ listenership.

Toronto

Bragging rights at the top of the ratings heap go to CBC Radio One, which delivered a 16.9% share for the A12+ audience (up from 15.9%). Taking the number-one spot with females aged 25-54 is Radio One, delivering an 11.3% share, followed by CHFI-FM with 10.2%.

Radio One holds the top spot for male listeners 25-54, posting a 12.9% share, followed by BOOM-FM with 11.7& and Q107 with 10.6%. CBC Radio One also leads the way for M18-34 with an 18.1%. followed by Q107 at 16.1%.

And for women 18-34, Q107 once again leads, posting a 19.7% (up from 17.3%).

Vancouver

CKNW grabs the number-one spot for A12+ with a 14.6% share of hours tuned (up from 13.5%). Taking the top spot for F25-54 was JR-FM posting a 12.3% share followed closely by ROCK 101 at 12%.

FOX holds the lead for M25-54 listeners, delivering a 13.4% share (up from 12.5%). The FOX is also out in front for M18-34 with a 21.1% share of hours tuned (up from 19.5%). When it comes to female listeners aged 18-34, ROCK 101 is well out in front with a 16.9% share.

Edmonton

UP 99.2 takes top honours with A12+, posting an 8.1% share of hours tuned (flat with the last book). NOW! Radio wins with F25-54, delivering a 17.2% share (up from 13.9%). Sonic tops the list for M25-54 with a 13.5% share (up from 12.1%). For M18-34, Sonic leads the way posting a 20.1%. NOW led with F18-34 delivering a 22.2%.

Calgary

New Talk 770 leads the way for A12+ with an 9.6% (up from 8.3%). 101.5 Today Radio is popular with females, taking the number-one ranking for F25-54 and delivering a 15.9% share (up from 14.5%). For M25-54, X92.9 rules with a 9.4% (down from 10.5%). XL 103 takes top spot for M18-34 delivering a 10.9%. Wild 95.3 steps out front for F18-34 posting a 12.5% share followed by Country 105 at 12.4%.

Montreal

Francophone: CHMP 98.5FM leads for A12+ with a 20.4% share (down from 21.8%). 105.7 Rythme is tops with females, taking #1 spot for F25-54, delivering a 17.4% share (down from 20.2%). For M25-54, NRJ 94.3 is on top at 17.6% share (up from 16.8%).

Anglo: For A12+ CJAD 800 leads with a 29.8% (up from 28.7%). For F25-54, The Beat 92.5 is, once again, waaaay out in front with a 30.8% share (down from 31.8). For M25-54, CHOM is #1 at 25.1% (down from 28.5%).

Charts show percentage share of hours tuned, Mon.-Sun, 5a-1a.

Toronto
Toronto - NovPPM

Vancouver
Vancouver - NovPPm

Edmonton
Edmonton-NovPPM

Calgary
Calgary-NovPPM

Montreal (Francophone)
MontrealFranco-NovPPM

Montreal (Anglophone)
MontrealAnglo-NovPPM

David Bray is president of Bray and Partners