New York-based Lightbox OOH Video Network has come to Canada thanks to a new partnership with Toronto-based Frontrunner Technologies.

The two companies have launched a new joint service that turns commercial window fronts into DOOH media screens.

The product, called Lightbox Unlimited powered by FrontRunner Technologies, uses Frontrunner’s proprietary projection, audio and light recognition tech that turns vacant retail windows into large-format, full-motion digital displays.

New York-based Lightbox has a stable of 10,000 media assets across the U.S. It is known for offering audio-enabled screens in shopping centres and high-traffic areas in U.S. markets.

FrontRunner Technologies was founded in 2017 and has offices in Toronto, Calgary, Regina and New York.