Anticipating renewed DOOH activity post lockdown, Allvision, a pure-play DOOH company that launched in summer 2020, has been investing heavily in new hires.
The media company has hired Jennifer Bidwell (pictured, left) and Stephen Legate as VP of sales, joining Paul Gittens in the role. While they will each “manage traditional account territories by supporting account managers,” Brandon Newman, president of media, tells MiC, “they most importantly hold the collective responsibility to unlock opportunities and decide on the necessary resources to do so.”
Bidwell comes to Allvision from Bell Media, where she was national sales manager at Astral Out-of-Home, with additional experience at Media Experts and Corus. Legate comes to the company with over 15 years of experience with Pattison Outdoor.
Newman notes that launching Allvision during the pandemic was challenging, however, “we’re preparing for the out-of-home marketplace to come roaring back after this challenging lockdown period.”
He credits his optimistic outlook to the company’s partnership with programmatic platforms Hivestack and Vistar, noting that the key for his team is to provide their agency partners with the tools to convince their clients to take advantage of automated DOOH opportunities.
While Allvision is expanding its footprint in Montreal, Vancouver and Calgary, the media company’s focus is currently on Toronto, with inventory including 40 faces in the market, with exclusive access to the 400-series of highways in the GTA and exclusive rights to CP Rail bridges and underpasses in the Mississauga market, Newman says, “which gives us the largest geographical reach in the marketplace, in this format, as well as the highest daily average circulation by space.”
“We’re working to ensure that clients who have left the OOH space are able to get back in,” he adds. “[By] showing them that through DOOH it’s easier and better than ever. New tools, programmatic buys, audience targeting, dynamic content, attribution – these are all key components that are advancing out-of-home campaigns and their importance within the overall media mix.”
