RBC reups its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network's number one series to promote its digital tools and services.

Corus Entertainment has renewed the multi-year collaboration between the Royal Bank of Canada and HGTV Canada’s Bryan and Sarah Baeumler.

The partnership – managed through Corus Tempo, the company’s full-service talent partnership division – follows the initial three-year deal that began in 2018.

Each year, the partnership will feature new elements promoting RBC’s services across all platforms, including television, digital, social and events.

The continued collaboration also includes support for season three of Island of Bryan (the number one series on Corus’ HGTV Canada, according to Numeris), which will premiere on Apr. 18 at 10 p.m.

RBC and its digital tools (such as MyAdvisor and NOMI) will be featured throughout season three, and custom creative and commercial support will feature Bryan and Sarah Baeumler across multiple lines of RBC business.