Verizon Media adds Place Exchange to programmatic offering

Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.

Just one week after announcing its Canadian launch, supply-side provider Place Exchange has struck a deal with Verizon Media’s DSP providing media buyers in Canada and the U.S. with more programmatic DOOH inventory.

The deal reportedly grants the DSP with all addressable programmatic DOOH inventory within the U.S. and further access into Canada, making it one of the largest supplies of premium DOOH media available in the market.

Place Exchange’s supply joins existing DOOH inventory from Vistar, Broadsign, VIOOH, Magnite and Verizon Media’s own SSP on Verizon’s DSP. Place Exchange operates a network of OOH displays in Canada and the U.S., including digital billboards, urban panels, transit shelters, and other place-based inventory. Publishers include the largest OOH and place-based media companies in the U.S and Canada, like Pattison Outdoor, Rouge Media, Clear Channel Outdoor and Intersection.

It announced its expansion into Canada last week and, in addition to Verizon, is also available to buyers through the AdQuick, Amobee, MediaMath, OutMoove, Roku, Trade Desk and TPS Engage DSPs.