Havas Media picks up Keurig Dr Pepper

The media agency has won both the beverage brand's Canadian and U.S. media business.
Keurig Dr Pepper

Keurig Dr Pepper has moved its Canadian and U.S. media accounts with Havas Media from IPG Mediabrands’ Initiative, which had been the hot and cold beverage conglomerate’s media AOR since awarding the work in early 2019.

The creative portions of the account remain unchanged, with Havas continuing to manage Keurig Dr Pepper’s hot beverages brands, and IPG’s Deutsch covering creative for cold beverages brands.

The account, including Keurig coffee, and soft drink brands like Canada Dry, Dr Pepper and Snapple, billed approximately $230 million USD in North American media last year, according to RECMA reports.