It takes two: elevating branded content through partnership (content partner)

Rogers Sports & Media AToMiCon upfront - a look into the Movember Canada collaboration on "the Mental Game"

Branded content is a natural evolution of brand advertising. How can marketers elevate their stories through branded content integrations and take storytelling to the next level? Think partnership, not sponsorship.

Tune in as Karli Kirkpatrick of Movember Canada and Luke Boone from Rogers Sports & Media share learnings from their unique collaboration on “The Mental Game”.