People Moves: Nielsen Sports names new lead in Canada

Plus, AntiSocial hires a director of media and TLN adds new affiliate leadership.

Nielsen brings new sports measurement to Canada along with new leadership

Rob Balsom HeadshotNielsen Sports, the measurement company’s division focused on the sports industry, has appointed Rob Balsom as head of Canada.

Balsom will work with Canadian rights holders, teams, brands and other sports stakeholders to use Nielsen’s market research and valuation data on media and social properties to guide their decision making in the sports realm. The also includes the “Return on Sponsorship Investment (ROSI)” capabilities, which are being brought to Canada under Balsom’s leadership and use logo tracking, media valuation, sponsorship impact and marketing mix modeling to make investment decisions sponsorship.

Balsom has been with Nielsen since 2016. Prior to coming to Canada, he was most recently director of the sports division in MENA, Pakistan and India.

AntiSocial adds to media team

Kristain Oliveira-Barnes has been hired as director of media at AntiSocial.

KOBFocused on storytelling, user journey and brand voice in social media platforms, AntiSocial was acquired last year by digital production studio Thinkingbox to round out its client offering.

At the agency, Oliveira-Barnes will work closely with head of media Alex Chan, who says her track record will be an asset as the agency looks to elevate its products and services in media. Oliveira-Barnes was most recently group media lead at Major Tom in Vancouver, bringing experience in both digital and traditional buying, as well as optimization.

Though based in Vancouver, Oliveira-Barnes will also work with another recent AntiSocial hire – executive producer Alyssa Campbell – to drive the agency’s growth on the east coast.

TLN hires new affiliate lead

image003Multicultural media company TLN Media Group has hired Eva Lonoza as senior affiliates manager.

A new role at the company, Lonoza has been tasked with leading affiliate marketing efforts and developing new growth strategies for all of TLN Media Group’s channels and content. TLN’s holdings include TLN TV, EuroWorld Sport, Mediaset Italia and Univision Canada. Aldo Di Felice, TLN’s president, says the new role is meant to build partnerships and opportunities in both traditional and digital media.

Lonoza previously spent 13 years at Bell Media, primarily in its affiliate sales division.