CBC sees a boom in Olympic streaming

The pubcaster was also the most-viewed TV network during the Games, with 4.4 million watching the women's soccer gold medal game.
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CBC is touting a new record high for audiences during the Tokyo Olympics across its website, CBC Gem streaming platform and its dedicated Olympics app.

Viewers logged over 37 million video streams during Tokyo 2020, up 62% over PyeongChang 2018 (which the network notes had a similar time difference for viewers in Canada) with 17 million hours of Olympic content consumed. While on-demand views of events were strong due to the time difference from Tokyo, live views made up 61% all video views, highlighting the increasing popularity of live streaming on CBC digital platforms, and Connected TVs accounted for about 68% of the total time spent streaming Tokyo 2020 content on CBC Gem.

On broadcast, 28 million viewers watched at least some of CBC’s Olympic content.

Though the network has not released full-day average viewers as it has for previous Olympics, it did note that it was the most-watched network in Canada among all audiences during the Games, with a 21.4% audience share in English Canada and a 33% share for viewers 25 to 54. CBC’s all-day audience was over six times higher than it was during the regular season, with particularly large growth in morning audiences as people tuned in while working from home, as well as evening audiences.

The peak audience for the television broadcast was 4.4 million on Aug. 6 during the women’s soccer team’s gold medal game against Sweden, which also had 750,000 live views on digital platforms.

Other major viewership events during the Tokyo Games were the final of the women’s 4x100m medley relay on July 31 when the team earned a bronze and made anchor Penny Oleksiak the most decorated Canadian Olympian ever (3.12 million); the women’s swimming 100m freestyle on July 29 (2.64 million); and the men’s 200m featuring Andre De Grasse on Aug. 2 (2.6 million).

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