Spotted! Dr. Death hits the streets

Corus is promoting this weekend's premiere with a mobile truck aimed at grabbing attention in Toronto.
Showcase DD Truck

Corus Entertainment is supporting the Sept. 12 premiere of Dr. Death on Showcase with an attention- grabbing activation travelling the streets of downtown Toronto.

“The Showcase Street Team featuring Dr. Death” is designed to drive mass awareness of the highly anticipated series with a branded trucks wrapped in series artwork along with brand ambassadors handing out Showcase swag to the public.

The eye-catching truck features a monitor playing a video reel of Dr. Death and will be stopping in prominent high-traffic locations to distribute swag. The three-day activation will take place during the series’ launch weekend from Sept. 10 to 12 and will visit the following Toronto locations: Friday from 3 to 7pm, King St. West and Widmer Street area; Saturday from 1 to 5 p.m., Trinity Bellwoods Park on Queen Street W.; and Sunday from 1 to 5 p.m., the East Liberty Street and Hanna Avenue area.