Flow signs on with the Canadiens and Bell Centre

The alkaline water brand will activate around the team and the hundreds of other events hosted at its arena.

Flow Beverage Corp. is now the official water partner of the Montreal Canadiens and the exclusive water supplier for the Bell Centre and the Bell Sports Complex.

The partnership includes a wide-ranging media plan that comprises rink board advertising for Flow Alkaline Spring Water during game play, at-concession advertising, in-market point-of-sale programming and digital and social media activations.

The Bell Centre, the Habs’ home arena, welcomes more than two million fans each year for 150 events, including 45 Montreal Canadiens games. The partnership with Flow, a corporation that focuses on sustainability, aligns with the Bell
Centre’s commitment to sustainability as a green building with Recyc-Quebec, LEED, and ICI accreditations.

While this is the brand’s first major sports sponsorship, Flow was previously the official water partner for the Canadiens Golf Tournament supporting the Montreal Canadiens Children’s Foundation, as well as the team’s annual Red vs. White intrasquad scrimmage. Flow has also been the official water partner for the Run for Women Series with Love You by Shoppers Drug Mart for the last two years all across Canada.