ICYMI: Canada’s Drag Race to return for third season

Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.
dragrace2

Canada’s Drag Race renewed for a third season

Crave has confirmed that it will be bringing reality competition show Canada’s Drag Race back for a third season.

Though Bell Media has not released ratings numbers for the streaming series, Karine Moses, SVP of content and news, said in the announcement that the series “has resonated with audiences at home and abroad.”

The show also saw a big uptick in sponsor activity for season two, which is currently airing, as well as a boost in promotion across Bell’s linear channels to direct audiences over to Crave. Casting for season three has now opened.

Twitter expands the audience and features for its subscription tier

Twitter Blue, a subscription service the social network piloted in June in Canada and Australia, has added more features and content, as well as expanding access within its test markets and to the U.S. and New Zealand.

For $3.99 CAD monthly, Twitter Blue gives users access to features like an undo Tweet button, a Top Articles tab where subscribers can easily view the most-shared articles in their network, bookmark folders, a “reader” feature for turning threads into a more readable experience. Custom Navigation has also been introduced to give subscribers the ability to customize what appears in their navigation bar.

Twitter Blue subscribers get early access to features being tested, which currently include longer video uploads and pinned conversations within DMs.

Users in the U.S. also have access to an Ad Free Articles feature when reading content from several partner news outlets. A portion of Twitter Blue fees will be given to partner news outlets in order to support quality journalism, with a goal of having each outlet make 50% more per person than they would’ve made from serving them an ad.

Corus among the backers for Struum

Streaming service aggregator Struum has closed a $7 million Series A funding round led by Corus Entertainment.

Through deals with 60 services, Struum provides access to multiple streamers through a simplified interface and a single monthly charge. It uses a “credit-based” system that allows users to sample programming, but only spending their monthly credits on content they actually want to watch.

Currently available in the U.S., Corus’ backing is expected to help Struum being its international expansion, beginning with Canada next year. It will also be used to expand its content relationships, as well as develop apps for more streaming and connected TV platforms.

With files from Josh Kolm and Liza Sardi.