Bell Media’s Noovo has acquired the rights to adapt Survivor for French-speaking audiences in Quebec. The rights were acquired from Banijay Rights, an international content producer and distributor for the reality competition series’ 24 different global editions. Bell Media is working with ToRoS on the Quebec production, featuring a local cast to create a program that resonates with Quebec viewers..

The reality game show, which features contestants in remote locations competing in endurance, skill and mental challenges, was first launched in 1997 and is now produced in 48 territories.

“Survivor has been a global success story for the last three decades and we are proud to be working with Bell Media to bring this tour-de-force to French Canadian viewers for the first time,” said Jane Rimmer, SVP of Canada at Banijay Rights, who negotiated the deal.

The U.S. version of Survivor, which is in its 41st season, currently airs on Corus’ Global TV and consistently pulls in strong ratings from viewers across Canada. The series regularly incorporates visible opportunities for brands regardless of how out of place they may seem in a deserted island setting. In past seasons, challenge winners were awarded a feast presented by Outback Steakhouse, and prizes from the Sears catalog.

Bell didn’t respond by press time confirming what brand integration opportunities it might offer for its production.

Noovo has found success bringing localized reality productions to its audiences. Big Brother Célébrités, which aired last winter, was the top reality TV series in its market in Q2, while Occupation Double Dans L’ouest brought in more than 20 million views on Noovo.ca and had a 29% market share among adults 25 to 54 years old every week, according to Bell.