COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has accredited its place-based member UB Media’s new residential network. It’s the first COMMB-certified residential network receiving average weekly OOH marketing impressions.

UB Media president and CEO Michael Minicucci says the network encompasses nearly 1,600 screens in more than 500 of the most desirable condominium buildings across Canada, reaching more than two million residents and visitors every month.

“With programmatic placed-based media on the rise it is imperative for advertisers to have certified impressions and transparency, this accreditation has accomplished that by providing trusted measurement with COMMB,” he says.

UB Media has a network of digital OOH screens in the common areas of residential buildings, in lobbies, elevators, parking garages, and mailrooms.

It uses COMMB-developed and approved methodologies that translate building occupancy and visitor volume into accurate weekly gross impressions based on where the screens are located.