True Media Canada has grown its Re/Max account to cover the real estate brand’s business across Canada.

The independent agency has handled Re/Max’s English media in Eastern Canada since winning it from UM in 2020. Now, it has added consumer media for Western Canada to its remit, an account most recently held by Elevator Vancouver.

The account includes TV, paid social, search, programmatic digital, outdoor, data, events, and sponsorships management, as well as radio in the east. In addition, True Media has also been awarded the real estate franchisor’s agent recruitment and retention business, as well as franchise sales for 42 US states.

The Re/Max account will continue to be led by Michelle Ho, associate media director at True Media. A search and social media campaign is already in market, with a new creative campaign expected to begin in late March.

In addition to Re/Max, recent new and expanded assignments at True Media include Calgary Airport, Onlia Insurance, Spud.ca and Callia Flowers. That has led to multiple new hires in recent months, including Nisha Chandrashekar as its first performance media lead and search specialists Neil D’Sa and Yogita Godara.

Featured image by Mark Turnauckas.