ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead

Plus, Snap introduces new commerce-focused AR features.
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COMMB starts committee to help OOH industry with its DEI goals

The Canadian Out-of-Home Marketing and Measurement Bureau has formed a diversity, equity, inclusion committee it hopes will set industry standards and assist members its members to create company cultures, environments and activities that are just and open.

The committee is co-chaired by Mary Ventresca, VP of marketing and business development at Pattison Outdoor, and Paul Gittens, VP of sales for Allvision. Nine other OOH industry leaders sit on the committee, which will begin meeting in February.

The committee will provide COMMB members with services including identifying areas for improvement within the industry; quantification and measurement of DEI goals; analysis of industry data to highlight underserved communities; and development of industry partnerships to support the needs of people with disabilities, women, ethnic minorities, indigenous peoples, the LGBTQ+ community and others impacted by prejudice or inequality.

CBC hires leader the support new environmental requirements

CBC has appointed Leaticia Kaggwa as its new environmental sustainability lead to support the pubcaster’s recently announced carbon footprint requirement for original, Canadian English-language productions.

Kaggwa’s duties will include supporting CBC productions in their use of “Albert,” a U.K.-based film and television industry tool that calculates production carbon emissions. Kaggwa will also work closely with all of CBC’s in-house and external independent producers to adopt greener production practices and storytelling, and help advance environmentally sustainable decision-making and action.

The newly created role will report to Lisa Clarkson, CBC’s executive director of business and rights and content optimization.

As of Jan. 3, CBC requires completion and delivery of a carbon footprint on all original Canadian productions from independent producers with budgets over $400,000. It also requires delivery of a sustainability plan on all original Canadian productions from independent producers with budgets under $400,000.

Snapchat tightens connection between AR and ecomm

Snap has begun rolling out what it calls “catalog-powered shopping lenses,” which provide a more useful AR experience for shoppers and more data for brands.

For users, AR lenses that allow them to try on products are now linked to a brand’s product catalogue, providing product info like prices, descriptions, different varieties and unique URLs to purchase.

For brands, the new functionality provides a richer data source, all in real-time, showing them which products audiences are interested in and engaging with, as well as optimize the delivery of a Shopping Lens to the users most likely to purchase each item.

The new feature is currently available to beauty brands, with more sectors to be added in the future.

With files from Victoria Ahearn.


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