Vistar gives its DSP a full view of the DOOH marketplace

The "6.0" version of the platform also comes with enhancements to its budgeting and bid control abilities.

Vistar Media has a new version of its Vistar Demand-Side Platform (DSP) for programmatic digital out-of-home (DOOH) buys.

A key features of the 6.0 version of the DSP is Inventory Discovery view, through which buyers can browse, search, and learn about all media owner networks available via the Vistar exchange to see the full range of inventory available. This also gives media owners the opportunity to directly market within the Vistar platform.

Other features include allocation tools to optimize budget distribution in planning, recommended bid pricing, improved bid control, and the ability to better visualize metrics and factors influencing delivery.

Visually, 6.0 offers advanced map-based planning and data visualizations with a fully transparent view of all available inventory, interactive inventory selection, and delivery insights maps for detailed analysis of impression delivery.

The Vistar DSP manages the largest single share of programmatic OOH dollars transacted globally and available in Canada, the U.S., the U.K., Australia, New Zealand and Singapore, with further expansion in EMEA and APAC expected later this year.