ICYMI: Corus reshuffles execs in radio division

Plus, Environics Analytics PRIZM segments come to the Amazon DSP and Enthusiast brings NFTs to its games.

Changes at the top of Corus radio division

Brad Phillips is now in charge of Corus AM, FM and podcasting as SVP of Corus Audio.

As part of a reshuffling at the executive level of its radio division, Corus Entertainment has appointed Phillips to the newly-created position of SVP Corus audio. This new role gives the former VP and head of FM radio the mandate to oversee of Corus audio platforms, including AM and FM stations in addition to podcasting. Phillips, who is based in Vancouver, has been with Corus Entertainment for more than nine years in general manager and VP roles.

Before joining Corus, Phillips was VP of BC operations for Bell’s Astral Media. Prior to that he held VP positions at CHUM Television and CHUM Radio.

The move also comes with a new job for Ronnie Stanton, who takes on the role of VP, FM radio programming, and will oversee all FM programming. Since 2020, Stanton has held the title of regional program director for Western Canada, as well as national director of music.

Environics Analytics PRIZM segments added to the Amazon DSP

Amazon’s digital advertising service has added Environics Analytics PRIZM segmentation system to its DSP, giving advertisers the ability to execute digital media campaigns based on their pre-built custom audiences.

The segmentation system uses privacy-compliant data to classify the Canadian population into 67 lifestyle profiles and provides information on socio-economic status, urbanity, lifestyle, life stage, and core values. The lifestyle insights will enable advertisers to identify the highest propensity markets to reach the right audiences at the right time using Amazon’s first-party shopping and streaming channels.

Enthusiast Gaming partners with Fractal on in-game NFTs

Enthusiast Gaming is working with Fractal, an open NFT marketplace for gaming, making it the first collaboration of this kind for the integrated gaming entertainment company.

The deal includes the integration of NFTs into one of Enthusiast’s games: EV.IO, in which NFTs on the Fractal platform will offer player skin cosmetics and digital real estate for clans or friends.

EV.IO, a first-person shooter game, recently partnered with Hut 8, a digital asset miner and infrastructure provider, and joined the project as a lead sponsor in the official EV.IO NFT mint, to be released in April. Fractal will provide support as EV.IO launches exclusive whitelist rewards for Hut 8 fans and followers.

Players can buy NFTs directly from the game and also resell their NFTs when they want to change their skin cosmetics, which is their character’s external appearance. Players that already own cosmetics in EV.IO will receive free whitelist tokens to mint NFTs as a reward for being early adopters.