True Media is partnering with Ottawa’s Vector Media to assume all media buying and management services for Vector’s clients.

Vector’s clients include GWP Brand Engineering, Arthritis Society, the Wilder Institute and Ontario Teachers Insurance Program (OTIP).

Veronica Engelberts, president and co-founder of Vector Media, said the partnership makes a lot of sense for the agency’s clients, as they share the same values of building deep client relationships, rooted in results-driven media solutions.

“Vector uses media as a strategic tool for building brand awareness, with a focus on strong ROI. We’re clearly a like-minded partner for True Media,” she said.

Going forward, Vector will shift its focus to providing counsel in paid advertising strategy development.

Missouri-based independent media agency True Media launched in 2005 and opened an office in Calgary in 2007. Bruce Neve was named president of True Media Canada in 2016 when the agency opened a Toronto outpost. The partnership with Vector Media follows the agency’s expansion in Toronto last year along with multiple new hires in recent months, including Nisha Chandrashekar as its first performance media lead and search specialists Neil D’Sa and Yogita Godara.

The strategic partnership, which begins April 1, is an alignment of two independently-owned media agencies amidst a world of multinational holding companies, Neve said in a statement.