CTV has greenlit a new unscripted dating series called Farming For Love, a 10-episode series that will follow the lives of five singles from rural Canada on their journey to find romance.

On Farming For Love, the cast members will attempt to find their soulmates amongst a group of urban singles. Daters must adjust to a new lifestyle and immerse themselves in a series of challenges, group activities and intimate one-on-one date.

Casting is currently underway and customized brand partnerships are now available around the series. A spokesperson for Bell Media says opportunities include in-show integrations, virtual brand placements, co-branded radio or out-of-home campaigns, socially led and optimized custom content across digital and connected TV.

Produced by Lark Productions in collaboration with Fremantle and in association with CTV, production begins in British Columbia later this year. The series is an adaptation of the international series Farmer Wants A Wife, which is itself based on an original concept from British magazine Country Living and licenced by Fremantle. The Canadian French-language version, L’amour est dans le pré, is in its tenth season on Bell Media’s Noovo.

“This format has built longstanding mass appeal both internationally and in Canada with Bell Media’s French-language adaptation,” said Justin Stockman, VP, content development and programming at Bell Media.