PointsBet becomes the Ottawa Redblacks’ official sportsbook

The deal, the first at the team level in the CFL, includes a logo jersey patch and branding throughout TD Place.
Junior Turner, Travon Van

PointsBet Canada has partnered with the CFL’s Ottawa Redblacks and TD Place to become the official sportsbook of Canadian football in Ottawa this season.

PointsBet Canada will feature its logo on all Redblacks jerseys this season, in addition to prominent branding throughout TD Place, which has a maximum capacity of 24,000. The deal also makes Pointsbet the new presenting sponsor of the PointsBet Sideline Club at TD Place.

The Redblacks, which are owned by The Ottawa Sports and Entertainment Group (OSEG), is currently the only CFL team with a sports betting sponsorship (the league itself named BetRegal its official sports gaming partner last year). Single event betting became legal across Canada in August and other professional sports leagues have started to form partnerships of their own. Earlier this month, Ontario Lottery and Gaming Corporation (OLG) entered a multi-year partnership between its Proline brand and the NHL, marking the league’s first sports-betting partnership in Canada.

Founded in Australia, PointsBet entered the Canadian market in February, becoming one of the first sportsbooks regulated by the Alcohol and Gaming Commission of Ontario (AGCO) in advance of market launch on April 4.