iProspect strengthens its leadership with three promotions

The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
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Dentsu Canada has made three key leadership appointments at iProspect – the group’s full-funnel, performance-first digital media agency.

Tracey Johnson (pictured above) has been promoted to managing director of iProspect Canada, leading the brand’s overall operations in the market. She will now also join Dentsu’s Canadian media executive team. Johnson has been with the agency for nearly five years as VP, group account director. An agency industry veteran, she is known for her strong business skills and ability to foster teams. In the more than 10 years prior to joining iProspect, Johnson held director positions with Initiative and Starcom MediaVest Group.

In other leadership changes, Ruth Murray has been promoted to managing director, West, iProspect Canada. She joined the agency a year ago and has been driving the B.C. and A&W businesses. Before that, Murray was with Vizeum Canada in Vancouver for nearly eight years, most recently heading the agency. She also brings international experience to her role, having previously spent 11 years, mainly in planning roles, with Zenith Optimedia in the U.K.

Angus Robinson has been promoted to VP, media, iProspect Canada, to continue partnering with the iProspect teams using his data analytics and strategic expertise to create winning client strategies. He has been with Dentsu agencies for five years in AVP, data & analytic positions. Prior to that, Robinson worked with Metroland Media and Torstar Digital, leading marketing and analytics activities. In his new role at iProspect, Robinson is charged with developing performance-driven brand-building solutions.